Marketing Manager (B2C & B2B)

Foleys is looking for an experienced Marketing Manager, ideally coming out of an Industry, Construction, or Trades environment (Although any sector with a good mix of commercial and consumer clients will tick the box).

You will be very familiar with B2B marketing and business development and how to use market segmentation, key account management and CRM to win new customers and develop existing ones. You will understand the world of bids, tenders and RFPs and be able to support and maintain our bid infrastructure and capability.

On the consumer side, you will have experience using social media, broadcast media, and print media to cost effectively build mind and market share in key regions.

You will be able to bring both B2B and B2C strands together into an integrated marketing and communications strategy, and work alongside the CEO and Leadership Team to weave this into the broader business strategy.

About Us

Foleys is a well-established New Zealand building services company delivering trades expertise to residential, commercial, and large-scale construction clients. With 250+ staff across 12 branches – and growing – we’re focused on residential and commercial clients across New Zealand. With a reputation for quality and reliability, we’re now focusing on smart marketing to deepen customer relationships and grow our footprint particularly in the commercial construction sector.

We’ve recently refreshed our brand and messaging – now we’re looking for someone to take it to the next level. You’ll join a team who work hard, laugh often, and want to be best-in-industry in everything we do.

What You’ll Do

As our Marketing Manager, you’ll work closely with the CEO and leadership team to deliver a unified brand strategy, manage day-to-day marketing activity, and drive long-term growth.

Key Responsibilities :

• Deliver and evolve the overarching marketing strategy
• Oversee digital marketing (SEO, SEM, social media, email, website)
• Own and develop our CRM to support smarter customer engagement
• Lead B2B and B2C marketing with tailored messaging for each
• Track performance and report on KPIs and ROI
• Conduct competitor and customer analysis, identifying trends and opportunities in the trades sector
• Use insights to inform product positioning and messaging
• Coordinate agencies, sponsorships, and vendor relationships
• Work closely with operations, sales, and customer service teams
• Support employer brand and recruitment marketing
• Assist with executive presentations and business communications

What You’ll Bring

Why Join Foleys?

Be part of a respected, growing brand in the building services / construction sector

Competitive salary, staff discounts, discretionary staff bonuses & social perks

A fun culture – people like good banter here!

Autonomy, impact, and the opportunity to shape the role

Foleys is an equal opportunities employer and welcomes applications from diverse candidates.

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