Sales Manager

The Senior Sales Manager / Sales Manager / Assistant Sales Manager is responsible for generating revenues for the property.

He develops sales leads, conducts sales engagements, manages sales channels and monitors customer acquisition programmes.

To achieve sales growth, he analyses market trends and develops sales plans to expand sales channels and clientele base.

He also participates in industry events for networking and lead generation.

He is a resourceful and innovative individual who is able to demonstrate initiative in identifying new opportunities and converting them into actual sales.

He builds good rapport with new and existing guests and / or customers by pro-actively anticipating their needs and providing customised product and service offerings to meet those needs.

He commutes frequently to maintain rapport with potential and existing clients, and networks extensively outside of the office to stay in close contact with key industry stakeholders.

Core Responsibilities

Develop measures to strengthen guest and / or customer portfolios

Analyse competitor landscape and customer demand to identify sales opportunities

Propose sales channels and network expansion plans

Review sales performance and evaluate effectiveness of sales strategies to improve sales

Qualify and develop sales leads

Participate in relevant industry events, trade exhibitions and sales trips for networking and lead generation

Manage sales channels to optimise sales

Handle escalated guests' and / or customers' enquiries and requests

Develop consultative selling and upselling strategies to identify guests' and / or customers' needs and increase sales

Review recommendations of products and services to match guests' and / or customers' needs

Conduct hotel inspections for clients

Prepare and present sales proposals and quotations

Conduct negotiation of sales contracts

Lead follow-up with customers to close sales

Prepare customised sales contracts in accordance with agreed terms and conditions

Collaborate with relevant departments to meet guests' and / or customers' requirements in the sales contracts

Develop action plans for guests' and / or customers' requests that deviate from signed sales contracts

Lead resolution of escalated guests' and / or customers' feedback and concerns

Review guests' and / or customers' feedback to propose improvements to enhance product and service offerings

Develop measures to enhance guest and / or customer retention and loyalty

Prepare regular and ad-hoc sales-related reports for management reviews

Support budget forecasting processes for the department

Manage financial budgets in accordance with departmental work plans

Guide staff in the conduct of sales engagements

Skills Requirements

Min 2-5 years and above in hotel sales or revenue management (preferably in 4-star hotels).

Proficient in prospecting, negotiation and managing customers relationship

Familiarity with hotel operations, hospitality trends, and competitive landscape.

Excellent interpersonal and communication skills, both written and spoken

Able to provide excellent service with prompt follow up actions

IT savvy preferably with OPERA system knowledge

Note : Senior Sales Manager will be accredited for candidates with more than 5 years of hotel sales experiences.

Only shortlisted candidates will be notified.

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