Segment Marketing Manager, Civil

Overview

Segment Marketing Manager, Civil role at Seequent .

About Seequent : we help organisations understand the underground to support better decision‑making. We build world‑leading Earth sciences technology that supports sustainable development, infrastructure, resource exploration, and environmental stewardship. Seequent operates in 145+ countries with headquarters in New Zealand.

The Role

The Segment Marketing Manager for the civil sector is responsible for developing and executing marketing strategies that target specific customer segments within the geotechnical industry. This role involves understanding the unique needs and challenges of these segments, creating tailored marketing campaigns, and collaborating with cross‑functional teams to drive business growth. The role aims to drive market share, customer engagement, and revenue growth in the civil segment. The Segment Marketing Manager will work closely with other departments to ensure the company’s offerings align with market needs and customer expectations.

Key responsibilities include, but are not limited to :

• Conduct thorough market research to understand the civil industry, including customer needs, market trends, competitive landscape, and regulatory environment.
• Identify and segment the target market based on criteria such as geography, application, customer type, and other relevant factors.
• Develop and implement a comprehensive marketing strategy for the civil segment, aligned with overall business objectives.
• Define value propositions, positioning, and messaging tailored to the segment’s needs and preferences.
• Build core marketing content (solution briefs, web copy, explainer videos) for Seequent’s civil solutions.
• Track and analyse the performance of marketing campaigns using key metrics and KPIs.
• Demonstrate technical products and support in demo script development.
• Understand concepts of Geotechnical Analysis, Geology, and Geophysics or have prior experience marketing software or hardware used by engineers or developers.

Qualifications and Experience

Location and Availability

The role is office‑based in Vancouver or Christchurch. Occasional international travel may be required to attend seminars and events. There may be times when work extends beyond standard office hours to connect with peers in different time zones.

How to Apply

If this role matches your experience, please apply with a covering letter and CV.

Equity, Diversity, and Inclusion

At Seequent, we champion the uniqueness of each individual and are committed to inclusiveness, equity, and accessibility. If you require accommodation during the recruitment process, please contact our Talent Acquisition team. We are committed to providing a fair opportunity for all.

We encourage applicants from all backgrounds and abilities. If you do not meet every requirement, consider applying anyway as we value diverse perspectives.

Benefits and Culture

Seequent aims to be pioneers of positive change. We foster collaboration, curiosity, and global impact. Benefits vary by location; please consult the Talent Acquisition Specialist for details.

Additional

For more information about Seequent, visit Seequent.com.

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