Marketing Analytics Engineer

Company

Launch Agent is a product studio based in Parnell, Auckland that builds and grows consumer and prosumer SaaS products used by millions worldwide, including PredictWind.com, DeathToStock.com, Thieve.co, and Saasco.com. New Zealand has many great SaaS companies, but few focus on building products for massive global audiences. At Launch Agent, growth, design, and storytelling intersect to create an exciting place to build and innovate.

We think in years, not quarters. Our team combines a future‑leaning mindset with a bias for action, learning fast, shipping often, and building growth systems that compound over time. We’re deeply invested in the products we build and right now it’s an incredible time to join with a big opportunity to shape our trajectory and help define the next phase of our growth.

We’re intentional about building a culture that invests in people, encourages open and honest collaboration, and has fun.

If you’re curious, collaborative, and driven to do work that matters, join us and help make an impact at scale.

About the Role

As our Marketing Analytics Engineer, you’ll sit at the intersection of data, product, and growth, building the systems that tell us what’s working, what’s not, and where to focus next. You’ll own the full stack of marketing analytics infrastructure, ensuring every click, signup, and dollar of revenue is accurately tracked and attributed. Your work will help us answer business‑moving questions such as how to attribute revenue between Meta and Google, evaluate feature launches, and understand user behavior at scale.

What You’ll Do

• Own, maintain, and validate integrations across product and marketing analytics, writing or reviewing code to ensure end‑to‑end data reliability and accuracy.
• Enable experimentation and insight by improving data capture, clarifying event definitions, and maintaining Lexicon documentation.
• Set up and optimise ad tracking and attribution to maximise ROI and campaign visibility.
• Build and maintain unified revenue and marketing reporting, creating a single source of truth for acquisition and monetisation performance.
• Champion data quality, scalability, and usability, ensuring growth decisions are confident and evidence‑based.
• Adapt analytics and tracking systems to platform and privacy changes, staying ahead of evolving ad APIs and industry requirements.

What You Need

Nice‑to‑Haves

Why Join Us

Join a small, high‑performing team where your work directly shapes products used by millions. We work hybrid : two days a week in our Parnell office (or more if you prefer) and the rest from home. Our team has grown to 10 people this year, creating a strong opportunity to contribute meaningfully to Launch Agent’s next phase. We move fast, experiment thoughtfully, and focus on the highest‑leverage work while maintaining a collaborative and enjoyable environment.

Contact

If you have any questions at all, please don’t hesitate to get in touch with us at

Job Details

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