Digital Marketing Specialist

This role focuses on driving qualified leads for a premium online Computer Science tutoring service targeting students in the UAE and UK. The specialist will leverage digital marketing strategies to reach affluent parents, utilizing platforms such as Facebook, Instagram, LinkedIn, Google Ads, and TikTok. The position requires the creation of persuasive ad copy, engaging landing pages, and effective lead magnets, all tailored to the education sector. The successful candidate will implement lead nurturing sequences, optimize conversion funnels for high-ticket educational offerings, and collaborate with the teaching team to develop authentic marketing content. A strong analytical approach is essential for monitoring campaign performance and making data-driven optimizations. The initial engagement is for 1‑3 months, with the possibility of extension based on results.

Deliverables

• Develop and execute targeted digital marketing campaigns across multiple social media and advertising platforms.
• Create compelling ad copy, landing pages, and lead magnets designed for affluent parents in the UAE and UK.
• Implement and manage lead nurturing sequences to maximize conversion rates.
• Analyze and report on campaign performance, providing actionable insights for continuous improvement.
• Collaborate with the teaching team to produce authentic, relevant marketing content.
• Optimize conversion funnels for high-ticket educational services.

Requirements

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Seniority level

Employment type

Job function

Industries

Online Audio and Video Media

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New Zealand $55,000 - $125,000 1 month ago

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