Lead Content Writer

Overview

It's not every day that a job comes along where you really can change the world.

It's part of the World Vision NZ mission to create positive change in the lives of the world's most vulnerable children, lead World Vision NZ's capability in copywriting and storytelling, and craft compelling, on-brand content that inspires action.

We are looking for a

seasoned Lead Content Writer

to own and deliver high-impact storytelling across supporter and media channels.

This role combines strategic thinking with hands-on writing excellence, producing emotionally resonant copy that strengthens supporter engagement and drives fundraising impact.

As the organisation's

leading capability in copywriting

, you'll guide others, embed AI-powered tools, and streamline processes to deliver content that is fast, consistent, and scalable.

This fixed-term role offers the opportunity to lead change and grow capability across teams.

Key Responsibilities

Writing and editing compelling content across campaigns and supporter journeys.

Coaching internal teams to uplift written communication capability.

Overseeing content quality, voice, tone, and consistency across audience type and channels.

Embedding AI-powered tools into content production for efficiency and scale.

Managing content systems, tagging, and libraries to support reuse and automation.

Partnering with agencies and teams to deliver on-brand, engaging content.

This is your opportunity to join a committed and collaborative team at World Vision New Zealand, united by our shared purpose : so more children can experience life in all its fullness.

As we shift the curve through our FY25–30 Strategy and Project Symphony, you will help transform how we work, putting supporters at the centre and investing in growth.

With change comes the opportunity to grow, gaining future-focused skills in digital, data, design, AI, and agile ways of working.

Join us and grow with the ambition of our Building Belief strategy.

About you

3+ years of proven writing and editing skills, with the ability to craft compelling, on-brand content that informs, inspires, and motivates action in the fundraising context.

Tertiary qualification in Communications, Journalism, Marketing, English, or related field.

Proven experience in content strategy and copywriting across multiple channels.

Exceptional writing and editing skills with attention to brand voice and tone.

Ability to interpret briefs and translate complex ideas into engaging content.

Proficiency with AI-enhanced writing tools, CMS, or content tagging systems.

Understanding of fundraising or purpose-led communications (desirable).

Strong collaboration and stakeholder engagement skills.

Why work with us?

The team at World Vision are connected in our desire to seek justice and to overcome poverty for all children, everywhere.

We are mission focused and maintain our Christian identity while embracing the diversity of all people.

We offer unique benefits that are aligned to who we are as an organisation and our people.

You'll be a part of creating positive change in the lives of the world's most vulnerable children.

We offer a comprehensive benefits package, including life insurance, a day off on your birthday, the option to buy additional leave, a hybrid work environment, an Employee Assistance Program (EAP), and access to a free Wills package.

Be a part of World Vision's haerenga (journey) of embracing te ao Maori, enabling us to be more effective in achieving our Mission.

Opportunities for ongoing learning, development and education through a range of channels including training and development as part of World Vision International.

What you need to know

World Vision is a Christian organisation that empowers everyday New Zealanders to stand up and make a difference for children in the world's toughest places through emergency relief, community development and advocacy work.

You'll be joining New Zealand's largest overseas humanitarian organisation, made up of 100 staff.

You'll also become part of World Vision's global partnership of 35,000 staff and 3.3 million supporters in 100 countries.

So far, we've impacted the lives of more than 200 million vulnerable children by tackling the root causes of poverty.

This is your chance to make a massive impact, right when it's needed the most.

We work from a Christian Kaupapa.

We see our work as a practical expression of the gospel, and we value and support the wairua (spiritual wellbeing) of our people and partners.

We believe in a world where every child, no matter where they were born, can live life in all its fullness.

It's as simple as that.

Location, Hours & Eligibility

Based in Penrose, Auckland

Full-time, Fixed Term position.

37.5hrs per week.

Hybrid work

To be eligible for this role you must have current entitlement to work in New Zealand.

Apply Now

We welcome applications from anyone who wants to seek justice and overcome poverty for all children, everywhere, and brings the required skills.

We act in ways that respect the dignity, uniqueness and intrinsic worth of every person.

Please let us know if there are any accommodations we can make to help you with your application or in our recruitment process.

Our vision for every child, life in all its fullness; Our prayer for every heart, the will to make it so.

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