Brand Lead | Auckland

Lead the way in defining our brand’s voice and presence. As our Brand Lead, you’ll craft bold ideas and campaigns that bring our story to life across every channel.

A little about us :

At Allpress we’re a team of dedicated people who care about each other, our customers and believe in what we do. We’re espresso specialists, roasting and serving beautiful coffee in New Zealand, Australia, UK, Japan and Singapore.

About the Role :

We’re seeking a strategic and passionate Brand Lead to champion our brand’s identity, values, and presence across all channels. In this pivotal role, you’ll shape how our brands are expressed - from campaign strategy and storytelling to visual identity and customer experience - ensuring consistency, creativity, and impact. You’ll create meaningful connections through brand activations, collaborations, and initiatives across both consumer and wholesale channels.

You’ll work closely with the global brand team, as well as digital and product teams, to align national marketing plans with our global strategy. As a key member of the NZ leadership team, you’ll drive engagement and growth for our dual brands, bringing Allpress & Underground to life for customers and communities alike.

About You :

• Proven experience in brand management, marketing strategy, or communications leadership
• Strong understanding of consumer behaviour, market trends, and brand positioning
• Skilled in creative briefing, campaign development, and cross-channel storytelling
• Excellent stakeholder management and collaboration skills
• Confident communicator with strong presentation and influencing abilities
• Experience managing agencies and creative partners
• Strong understanding and proven experience in managing brand budgets and delivering on financial targets
• Tertiary qualification in marketing, communications, or related field

Key Responsibilities :

Who doesn’t love a perk!

We love to grow our people :

Structured development plan to support you on your journey

Diversity at Allpress

Allpress is committed to being an inclusive organisation where all people feel valued, respected, and engaged.

We pledge a commitment to :

If you're passionate about coffee and want to be a part of a diverse team, then we’d love to hear from you!

Apply by clicking the link below - please include a personalised cover letter explaining why you would like to join our team.

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