Digital Content Manager

Digital Content Manager

Join to apply for the Digital Content Manager role at Tower Insurance .

At Tower, our values are the heartbeat of every interaction. We prioritize our people, fostering a diverse and inclusive environment where everyone can thrive. We encourage you to bring your whole self to work, representing the vibrant communities we serve. We celebrate all ages, genders, sexual orientations, races, religions, and everything else that makes our culture unique.

We are on a mission to lead our industry into a customer‑centric future with innovation and disruptive thinking. As a unique Kiwi and Pacific insurance provider with over 150 years of history, our roots trace back to Dunedin.

What will you be doing?

Reporting to the Head of Acquisition Experience you will contribute to the success of Tower through the creation, optimisation and delivery of engaging digital content and experiences on Tower's websites, with a focus on search engine optimisation and growth.

You can expect to be across the following :

• Develop, edit, and manage engaging content across Tower's websites to enhance customer experience and support digital acquisition goals.
• Work closely with the marketing team and website squad to implement digital content strategies and launch new campaigns and features that help our Kiwi and Pacific customers buy, manage and claim on their insurance online with ease.
• Deliver on key projects with stakeholders across the Tower business, acting as the voice of the customer and website content expert.
• Align with Tower's business priorities, ensuring a consistent tone of voice, style, and regulatory compliance.
• Use customer insights and analytics tools to monitor content performance, identify opportunities for website enhancements, and lead improvements in user experience and digital effectiveness.

What you'll need

The ideal candidate is a talented writer with a passion for creating exceptional customer experiences by utilising data and best practices to drive digital acquisition through a market‑leading website. They thrive in a fast‑paced environment, possess excellent communication skills, and are eager to contribute to our company's success.

To be successful in this role, you will also be able to demonstrate the following :

Our commitment

We pride ourselves on encouraging everyone to bring their whole selves to work, embracing diverse opinions, experiences, and backgrounds. Our commitment is to create an inclusive workplace where our people come first, feel valued, safe, and respected.

What we'll bring to the table

In addition to a competitive salary, we offer a range of perks and benefits to celebrate and look after our Tower employees.

Highlights Include :

Ready to Step into This New Opportunity?

If you are excited about defining a new era at Tower, submit your resume and a detailed cover letter highlighting your impactful career.

Apply now : Ready to embark on a journey where your experience truly matters in the heart of New Zealand and the Pacific's insurance industry? If you are excited about defining a new era of insurance, submit your resume and a detailed cover letter highlighting your impactful career.

We don't have set closing dates, so we'll start reviewing applications as they come in. Don't wait—apply now to make sure you're considered.

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