Customer Engagement Marketing Campaign Manager

At ASB, we empower our customers to get "One Step Ahead" by delivering products and experiences that support New Zealanders in managing their lives and planning for their families and futures.

Our brand is at the heart of everything we do—shaping perceptions, nurturing trust, and building relationships that underpin our economy and communities.

We have 2 exciting opportunities to join our high-performing, collaborative team as a CEM Campaign Manager, based at North Wharf.

Lead the delivery of best-in-class omnichannel communications strategies and creative, with a focus on lifecycle and direct marketing.

Champion a 'customer-led' approach, ensuring every campaign enhances the customer experience and delivers to business outcomes.

Act as the point person between the studio, marketing, digital, product, and data teams to deliver cross-functional initiatives.

Manage competing priorities and timelines, ensuring campaigns are delivered on time and to a high standard.

Build and maintain best practices, frameworks, and reusable assets for marketing, while fostering experimentation and a test-and-learn culture to continuously improve performance.

Create, adapt, and monitor ASB's always-on campaigns, ensuring they are intuitive, emotionally resonant, and deliver measurable results.

Contribute to the wider Brand & Marketing Practice culture, leading initiatives that build capability and championing a growth mindset and adaptability to change.

You will bring :

Proven experience in marketing automation, lifecycle marketing, and direct marketing.

Experience with CRM platforms such as Onyx (internal), Salesforce, or Hubspot.

A passion for great creative and excellent creative brief writing skills.

Strong understanding of segmentation, targeting, and direct communication strategy design.

Natural curiosity, analytical thinking, and a love of process mixed with fantastic relationship-building and stakeholder engagement skills.

Clear, proactive communication and a strong sense of ownership.

Super well-organised, able to manage competing priorities and timelines.

An eye for detail and a drive for continuous improvement.

Strong collaboration and self-sufficiency; you're a doer who takes a plan and puts it into action.

Te mahi ki ASB | Working for ASB :

In return, you'll join an organisation that places huge importance on its people.

At ASB, the sky is the limit for development and career opportunities.

Work in a supportive team environment and be part of our growth story.

We are committed to fostering a culture where people are engaged, passionate, and valued.

In our diverse and accepting environment, our people grow their agile mind-set, learn, evolve, and utilise their skills, while being empowered to make decisions.

Me pehea te tono | How to apply?

If this role sounds like it might be the one for you, please click "apply"... we'd love to hear from you!

Successful candidates will be required to undertake several pre-employment checks which may include Police Check, Credit Check, AML Compliance, Verification of your qualifications, and checks both in New Zealand and overseas.

Please note that we will review applications before the closing date and encourage you to apply as soon as possible.

To serve a diverse community, we need a diverse organisation.

We encourage applicants from all backgrounds who bring unique perspectives and thinking styles that add to the culture and performance of our team.

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