Overview
At Sony Music, we fuel the creative journey, and we love for you to be part of this! Across 60 countries, we’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Supporting a diverse roster of international superstars, developing and independent artists, and visionary creators, our team are passionate and energetic, and foster a supportive, inspiring and creative place for all our team - be it artists, producers or team members!
About the role :
We\'re looking for a creative and digitally-savvy team player to join our marketing team in a junior-to-mid level role. This is a hybrid position that blends social media management, digital advertising, influencer marketing, and hands-on content creation across image and video formats. You\'ll be at the heart of our campaigns, helping shape how our artists connect with audiences across New Zealand and around the globe.
Responsibilities
- Content Strategy & Production
Capture, create, and curate high-quality content in video, basic animation (e.g. adding lyrics / titles), infographics, images, and social media posts.
Generate ideas for engaging content based on target audience and business objectives.Contribute to production, including scripting, shooting, editing, and post-production tasks.Collaborate with external creatives (photographers, videographers, editors) for larger briefs by preparing briefs and coordinating shoots.Plan and execute content capture for touring artists and events.Develop content strategies for artists\' social media channels.Social Media & Owned ChannelsManage Sony Music’s local social media platforms (Instagram, TikTok, Facebook, Twitter).
Manage Sony Music’s website, keeping it engaging and up to date.Develop and implement social content strategies aligned with broader campaign goals.Maintain a content calendar to plan and schedule releases.Monitor performance and engagement; share insights with the team.Collaborate with marketing teams and stakeholders to define social media and content strategies aligned with artist and brand goals.Work with artists, managers, brands and internal teams to craft digital storytelling narratives across platforms (TikTok, Snapchat, YouTube, Meta, Discord, and emerging channels).Build content strategies that align with the visual identity of our artists and brands, coordinating artwork and shoots for campaigns.Develop and implement strategies that drive first-party acquisition and engage fans, building artist audiences creatively.Digital MarketingSet up and manage paid digital campaigns (Facebook Ads Manager and TikTok Ads).
Monitor campaign performance in real time, optimize as needed, and report results to the team.Develop and execute CRM campaigns for international artists, localising global initiatives and ensuring integration of first-party data strategies.Platform OptimisationMonitor and optimise content for search and algorithms to improve visibility and organic reach.
Stay ahead of platform trends, algorithm changes, and creator tools; identify new digital opportunities for artist storytelling and fan interaction across DSPs and social ecosystems; educate the label on incorporating them into campaigns.Stay informed on music and pop culture trends to keep output relevant for both emerging and established talent.Conduct content and social media audits and competitor analyses to identify opportunities for improvement.Influencer MarketingIdentify and engage with influencers and content creators to promote campaigns.
Build and maintain strong relationships with partners in the influencer community.Keep creators updated on new releases and foster collaboration networks.Admin & Team SupportCoordinate with legal for contract creation (content creators, photographers, competition T\u0026Cs).
Provide general support to the wider team, including event assistance and occasional errands.Continuous LearningStay updated on emerging social media and content trends, digital marketing techniques, and industry developments.
Experiment with new formats and channels to enhance content effectiveness.Qualifications
3+ years of experience in creative content services in the music or entertainment industry.Expert user of content creation tools and software, including in-app creation tools on TikTok, YouTube Shorts, Instagram Reels, etc.Strong understanding of fan behaviour, online culture, and artist-brand storytelling.Expert social understanding across networks and platforms with best practices for different audiences.Excellent eye for detail; proficient in graphic design and editing software including Adobe Creative Cloud.Ability to manage end-to-end workflows in a fast-paced environment.Passion for staying educated and up to date with trends and innovation in the social media ecosystem.Passion for music and artists.Benefits
Passionate about our people, we provide opportunities for our team members to embrace :
Inclusive, collaborative and passionate global community where you can fuel the creative journey.Flexible working (in office or from home).Company-supported Private Health Insurance and Income protection / TPD cover through superannuation.Employee resource groups and wellbeing benefits.Generous Sony discounts across the Sony Group.Parental leave benefits, inclusive and supportive to all parents and carers (up to 18 weeks paid time off).Additional benefits to support caring responsibilities, including emergency back-up child care options.LinkedIn Learning membership.Employee Assistance Program for all team members and family.Continual investment in professional growth and development.As an active part of a culturally and socially diverse society, Sony Music\u2019s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to merit, without regard to sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
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