Principal Advisor Social Content & Channels

Health New Zealand | Te Whatu Ora is firmly grounded in the principles of Te Tiriti o Waitangi and is committed to building a health system that serves all New Zealanders.

About the Role

We're looking for a creative and strategic Principal Advisor to lead and deliver organic social media strategies that grow brand awareness, engagement, and community across Health NZ's key platforms.

In this role, you'll :

• Develop and execute compelling organic social media strategies aligned with Health NZ's strategic goals.
• Create high-quality, engaging content (including photography, video, and copy) that resonates across platforms.
• Support the Social Media Lead in shaping and evaluating our broader content and channel strategy.
• Collaborate with internal teams to source and support content creation, ensuring brand consistency and impact.
• Champion Health NZ's brand values in every piece of content and interaction.

About you

You're a seasoned social media professional with 5–7+ years of experience driving organic growth across platforms.

You bring a strong creative eye and technical skillset—comfortable behind the camera, in the editing suite, and at the keyboard.

You'll thrive in this role if you :

• Have a deep understanding of social media algorithms, trends, and best practices.
• Are a confident storyteller with excellent copywriting and visual content creation skills.
• Excel at managing multiple projects in fast-paced environments.
• Bring strategic thinking and a continuous improvement mindset to everything you do.
• Have experience coaching and guiding others to deliver impactful content and campaigns.

Working for Health New Zealand

Health New Zealand | Te Whatu Ora is dedicated to ensuring excellent healthcare for the people of New Zealand.

We embrace a workforce that is diverse and inclusive so that we are better positioned to understand and service our community.

We welcome applications from our diverse Maori, Pacific, disabled, and rainbow communities.

How to Apply

To apply please click "apply now." All applications must be submitted through our online careers' portal by Sunday, 21 September.

If you have any questions about the role, please contact Matt Kelly at

Whilst Health New Zealand is undergoing change, affected employees will be given preference and priority for this position.