Temporary Manager (Digital Marketing), Mba Programmes Office

Temporary Manager (Digital Marketing), MBA Programmes OfficeNational University of Singapore – QueenstownThe National University of Singapore is the national research university of Singapore.

Founded in

• as the Straits Settlements and the Federated Malay States Government Medical School, NUS is the oldest higher education institution in Singapore.About NUS Business SchoolFounded in the same year that Singapore gained independence, NUS Business School stands today among the world's leading business schools.

It is distinctive for offering the best of global business knowledge with deep Asian insights, preparing students to lead Asian businesses to international success and to help global businesses succeed in Asia.For more than 50 years, NUS Business School has offered a rigorous, relevant and rewarding business education to outstanding students from across the world.

That would not have been possible without a group of dedicated professionals who are passionate about building a positive environment to grow and groom future business leaders.

And we are looking to add to our BIZ family!

The Digital Marketing Manager plays a key role in driving all digital marketing activities for our MBA programmes, working closely and effectively with internal teams and external vendors to guide, assess and brief on digital marketing needs, and plan and execute all relevant activities.

This role reports to the Head, Marketing & Admissions.The key objectives of our digital marketing activities are : 1.

To communicate our programmes' value propositions and offering, in a clear, concise and compelling manner.2.

To build and strengthen awareness of our programmes across multiple target audiences and markets.3.

To optimise the performance of all our owned, paid & earned digital channels, including but not limited to web, social, email, events, across lead generation, nurturing and conversion stages.The scope includes : Plan and execute all digital marketing activities, including but not limited to SEO / SEM, email marketing, event marketing, social media and display advertising campaignsMaintain high performing programme websites, manage ad-hoc updates to the websites, create and maintain landing pages to optimise for lead generationDesign, build and maintain our social media presence, including planning and execution of content strategy and calendarPlan and produce in-house digital creative assets, including but not limited to social videos, social posts, eDMs (on Salesforce Marketing Cloud) and e-flyersWork with external vendors, where necessary, to produce professional-level creative assets including photography, video production and print collateralsMeasure and report performance of all marketing campaigns, and assess against goalsIdentify trends and insights, and optimise spend and performance based on the insightsBrainstorm new and creative strategiesCollaborate with agencies and other vendor partnersIdentify and evaluate new and emerging platforms and tools for adoptionQualificationsA relevant Bachelor's degree or polytechnic diplomaMinimum 5 years of experience in digital marketingProven track record in strategising, managing, executing and reporting on digital marketing activities and campaignsDemonstrable experience in producing in-house creative assets using design, video & photo editing software (e.g. Adobe, Canva)Experience in designing and creation of eDMs on Salesforce Marketing Cloud (or similar platform)Solid knowledge of website analytics tools (e.g. Google Analytics, SEMRush)Knowledge and experience in planning and executing website projects, and managing CMS platforms like WordPressExperience in setting up and optimising PPC campaigns (e.g. Google AdWords, Facebook & Instagram)Familiarity with website content management systems (e.g., WordPress) and a basic understanding of HTML, CSS, or JavaScript is an advantage, but not requiredStrong analytical and communication skillsProven collaboration and team management skillsLocation : Kent Ridge CampusOrganization : School of BusinessDepartment : Dean's Office (BIZ)NUS is an equal opportunities employer.

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