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Senior Designer, Toys

Senior Designer, Toys

ZURU ToysAuckland, Auckland, New Zealand
30+ days ago
Job description

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Be part of our award-winning Design Team as a Senior Designer, and drive creative impact within our Toys portfolio.

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company : ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!

ROLE IMPACT

As a highly creative and experienced Senior Designer, you will play a central role in shaping the visual identity of ZURU’s toy brands. You’ll be responsible for crafting visual assets that bring product stories to life while ensuring brand consistency across all touch points. You’ll lead creative execution across photography, pitching decks, digital showroom assets, social content , and more. Working closely with Global Marketing and other key teams, you'll translate product narratives into visually engaging work that aligns with brand strategy.

What You'll Do

Design & Execution :

  • Develop and execute brand-aligned visuals for digital (social, eComm), video (showroom assets), and retail (shelf, POS)
  • Lead asset production from concept to delivery—including planning and art directing photoshoots, animation, and motion content
  • Translate brand and product narratives into engaging, cohesive visual campaigns across formats
  • Create motion assets in After Effects and Premiere Pro—such as animated content , reels, and short-form brand videos
  • Collaborate with in-house 3D / motion team to bring creative ideas to life
  • Build brand guidelines, mood boards, and design templates that reflect each brand’s tone and strategy
  • Work cross -functionally to deliver high-impact creative that supports global campaigns

Brand Development & Quality

  • Refresh and evolve visual identities to stay trend-forward and category-relevant
  • Apply insights from toy trends, packaging, and kids’ content culture into visual outputs
  • Ensure creative output meets brand, quality, and colour standards across all formats
  • Oversee production workflows and manage delivery of packaging and promotional materials
  • Brief and guide external partners including illustrators, animators, and photographers
  • Champion visual standards and brand integrity across teams
  • Partner with marketing, product , and sales to align creative with business goals
  • Participate in brainstorms to shape new brands, products, and campaign directions
  • Skills & Experience

  • 5–8+ years’ experience in a similar senior design role
  • Tertiary qualification in Graphic Design or a related field
  • Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, After Effects, InDesign, Premiere Pro) and Figma
  • Strong skills in layout, typography, colour theory, animation, and attention to detail
  • Creative problem-solver with a fast, flexible workflow
  • Proven ability to manage multiple projects to tight timelines
  • Collaborative and self-directed, with excellent communication skills
  • Experience using project management tools such as Hive, Airtable, or similar platforms
  • Added Advantage If You Have

  • Experience with 3D design tools such as Cinema 4D or Blender
  • Illustration and storyboarding capabilities
  • Familiarity with trends in toy branding and digital-first marketing
  • Experience managing or briefing external creative teams or agencies
  • ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

    Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.

    At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

    At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

    Get to know us a little better by checking out @lifeatzuru on Instagram or .

    What We Offer

    Culture for Growth

    Health & Well Being Benefits

    Global Opportunities

    Surrounded by an A Player Team

    Competitive Remuneration

    Lots of fresh fruit, coffee, pals fridge and more

    ZURU – Reimagining tomorrow

    Seniority level

    Seniority level

    Mid-Senior level

    Employment type

    Employment type

    Full-time

    Job function

    Job function

    Design, Art / Creative, and Information Technology

    Industries

    Manufacturing

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    Senior Designer Toys • Auckland, Auckland, New Zealand