Overview
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We are seeking a results-driven Digital Marketing Expert to lead the growth of our e-commerce and marketplace channels, specifically Amazon, eBay, and TikTok Shop . This role is focused on driving sales, optimising campaigns, and scaling our marketplace presence through a mix of performance marketing, SEO, CRO, and growth strategies .
You’ll be responsible for managing campaigns end-to-end, analysing performance data, and working with internal and external stakeholders to achieve ambitious growth targets across multiple digital sales channels.
Key Responsibilities
- E-commerce & Marketplace Management
Manage and optimise storefronts on Amazon, eBay, and TikTok Shop .
Implement marketplace SEO (product listings, titles, descriptions, keywords) to maximise visibility.Create, monitor, and optimise sponsored ads and promotions across each platform.Performance Marketing & GrowthDevelop and execute paid campaigns across Amazon, Ebay and TikTok to drive traffic and conversions.
Build and optimise funnels for customer acquisition and retention .Conduct competitor and category analysis to identify growth opportunities.Content & Campaign ExecutionCoordinate with creative teams to deliver engaging product imagery, A+ content, and ad creatives.
Plan and execute marketplace promotions, product launches, and seasonal sales.Analytics & ReportingMonitor KPIs including CTR, CPA, ROAS, and sales growth across platforms.
Provide weekly performance reports with insights and recommendations.Conduct A / B testing on listings, ads, and funnels to continuously improve results.Cross-Functional CollaborationWork closely with the supply chain, product, and marketing teams to align on inventory, promotions, and campaigns.
Liaise with platform representatives (Amazon, eBay, TikTok) to stay updated on best practices and new features.Required Skills & Experience
Proven experience managing marketplaces like Amazon, eBay, and TikTok Shop for an e-commerce brand.Strong understanding of marketplace and website SEO, sponsored ads, and product listing optimisation .Hands-on experience with shoppable in-feed videos, Spark Ads, livestream shopping ads, collection and dynamic showcase ads, product showcase placements, and sponsored listings in the Shop TabExperience of recruiting creators, manage partnerships, and drive sales through affiliate campaigns, performance tracking, and influencer collaborations.Proficiency in tools like Helium 10, Jungle Scout, Merchant Words, or equivalent for Amazon growth.Strong analytical skills with proficiency in GA4, Tag Manager, and marketplace dashboards .Creative mindset with ability to brief and collaborate with designers for content assets.Strong project management skills, with ability to juggle multiple campaigns across platforms.Excellent communication and reporting skills.Preferred Attributes
Previous experience growing an e-commerce brand across multi-channel marketplaces .Strong commercial acumen with ability to balance profitability, growth, and ROAS targets.Proactive, data-driven, and comfortable working in a fast-paced environment.Passion for e-commerce, marketplaces, and growth marketing.Unlock job insights
Salary match Number of applicants Skills match
Your application will include the following questions :
Which of the following statements best describes your right to work in New Zealand?How many years\' experience do you have as a digital marketing manager?Do you have experience with Search Engine Optimisation (SEO)?How many years\' experience do you have in digital marketing?Do you have experience with multi-variate and A / B testing methodologies?What can I earn as a Digital Marketing Manager
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