Senior Manager Marketing Automation

About the Role

Are you looking for a role where you can put your exceptional martech skills to work?

As the Senior Manager Marketing Automation, you will play a critical role within Fisher Funds working across the business in our growth and retention programmes, from complex client journeys to driving our lead generation and conversion.

Reporting to the GM Marketing and leading two Marketo specialists, you'll utilise our full stack from Marketo to Atomic to Salesforce.

You'll also bring your depth and breadth of marketing experience working closely with the GM of Marketing, Senior Manager Marketing and Communications, and our agencies, to create and execute the full range of marketing campaigns and initiatives to grow our KiwiSaver and Managed Funds portfolios.

It's a unique role with the opportunity to build on our existing strong martech stack and utilise your technical and marketing experience and skills.

You'll bring a passion for data-driven marketing, experience in lead generation and fulfilment, and desire to work at pace in a collaborative team.

Key Responsibilities

Platform Innovation and Development

Optimise and develop the Marketo platform, including new features, enhancements, and training for key team members

Act as the business owner for Marketo, overseeing data infrastructure, technical support, and vendor liaison

Drive platform innovation aligned with business strategy, including AI, personalisation, accessibility, and martech roadmap

Marketing Automation and Campaign Execution

Scope, build, and execute client lifecycle automations and multi-channel campaigns (e.g. welcome, mobile app, promotions)

Collaborate across teams to deliver nurture programmes and customer journeys in Marketo

Own lead scoring models and the default engagement programme to support acquisition and retention

Manage direct client communications and ensure best practice execution across channels

Reporting, Data and Optimisation

Ensure data quality, deduplication, segmentation, and field mapping between Marketo and FSC

Monitor and analyse campaign performance, integrating results into central reporting systems (e.g. Power BI)

Collaborate with analytics to automate data flows and optimise campaign effectiveness

Share insights and post-campaign analysis to inform strategic improvements

Leadership and Stakeholder Management

Provide leadership and coaching to the Digital Marketing Lead and Marketing Automation Lead

Champion a high-performing and client-focused culture aligned with Fisher Funds values

Build strong relationships with internal stakeholders (e.g. Digital & Data, Legal, Client, Product, IT)

Manage external stakeholder partnerships and align communications across teams

Skills and Experience

Marketing Automation & Data Analytics

Extensive experience in marketing automation, journey mapping, and campaign delivery across digital channels

Proven expertise in CRM systems, marketing automation platforms (e.g. Marketo Engage, Salesforce), and analytics tools (e.g. Google Analytics, Power BI)

Strong understanding of customer segmentation, behavioural marketing, and audience measurement

Leadership

Demonstrated ability to build, scale, and lead high-performing marketing teams

Proven experience influencing business strategy through positive leadership and collaboration

Communication & Organisation

Strong project management skills with experience leading cross-functional workshops and decision-making sessions

Exceptional organisational skills with the ability to manage multiple priorities and stakeholders

Excellent interpersonal, verbal, and written communication skills for effective collaboration

Solutions Design & Innovation

Proven track record in designing and delivering innovative, automation-led marketing solutions

Ability to translate complex data into actionable insights and troubleshoot platform issues

Commitment to continuous learning and staying current with marketing automation trends

Why Fisher Funds?

Fisher Funds is one of New Zealand's leading investment management firms, with a strong focus on delivering long-term value for our clients.

At Fisher Funds, we don't just manage wealth; we help Kiwis secure their financial futures.

Here's what makes us stand out :

Wellbeing First :

Enjoy Southern Cross Health Insurance and life insurance coverage.

Grow Your Career :

Access professional development opportunities to reach your full potential.

Enhanced leave :

A generous parental leave package, community leave so you can volunteer in a way that is meaningful to you, and birthday leave so you can celebrate with your nearest and dearest.

Collaborative Culture :

Join a team that values support, innovation, and having fun while doing meaningful work.

About Fisher Funds :

Fisher Funds is one of New Zealand's largest specialist wealth management companies, operating for 25 years.

We're on a mission to help Kiwis realise their ambitions by making investing accessible and enjoyable.

We currently support nearly 500,000 Kiwis on their investment journey across KiwiSaver and Managed Funds products, with over $24 billion in funds under management.

Our in-house investment team is one of the largest and most experienced in New Zealand investing in a range of portfolios throughout the world.

We have one of the largest client services teams in New Zealand and an award-winning one at that.

This is a genuinely collaborative team environment, where everyone is passionate about their work and the positive impact they can make.

For successful candidates, Fisher Funds conducts mandatory background screening in accordance with current legislation (including police and credit checks as part of our interview process).

To apply for this vacancy, you also MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.

Applications Close – 14 November

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