Senior Advisor, Sponsor Experience & Journey Design

Job Description

Location : This role can be located anywhere in the world where WVI is registered to operate

Overview

The Senior Advisor, Sponsor Experience & Journey Design partners with Support Offices to strengthen how Child Sponsorship isframed, expressed, and experienced — from the first moment of sponsor consideration through ongoing engagement and retention. This role focuses onsponsor journey design, product expression, and market relevance, ensuring sponsorship remains compelling, engaging, and emotionally resonant.

By drawing on sponsor insights, consumer trends, and global best practices, the role helps Support Offices identifyoptimal sponsor journeys and touchpointsthat build connection, demonstrate impact, and foster long-term loyalty. Through collaboration, enablement, and shared innovation, this role supports the ongoing evolution of sponsorship as a product expression that is relevant to donors and true to World Vision’s mission.

This work is key to increasing the relevance and appeal of the sponsorship product, improving sponsor satisfaction and retention, and driving growth in sponsor engagement and revenue.

Key Responsibilities

• Partner with Support Offices to shape fresh sponsorship expressions that resonate in today’s marketplace.
• Collaborate on the pre-conversion experience, helping refine how sponsorship is presented to attract and inspire new supporters.
• Translate insights and case studies into adaptable frameworks for positioning and messaging.
• Support consistency in global sponsorship expression while enabling local flexibility.
• Guide the design of optimal sponsor journeys, that connects pre-conversion offer, identifying key touchpoints to create meaningful post-conversion experiences.
• Support SOs in mapping and refining sponsor touchpoints that create meaningful connection, highlight impact, and build loyalty.
• Provide strategies and frameworks that help SOs balance global alignment with local relevance.
• Act as a consultative partner to SOs, supporting them to design, test, and scale sponsorship experiences.
• Facilitate communities of practice, learning calls, and peer exchanges to foster collaboration.
• Create and curate adaptable tools, frameworks, and messaging resources that can be locally applied.
• Facilitate agile, fit-for-purpose research and testing to understand sponsor needs, motivations, and behaviors.
• Use light-touch methods to generate insights that guide product expression, the marketing offer and journey design.
• Translate findings into practical recommendations that Support Offices can apply.
• Promote a test-and-learn culture across Support Offices by piloting new engagement strategies and product expressions.
• Evaluate and refine approaches using sponsor feedback, performance data, and insights.
• Collaborate with field and insights partners to ensure innovations enhance both sponsor and child experience.
• Support alignment of sponsorship journeys with broader SO engagement opportunities and digital ecosystems.
• Identify integration points so sponsorship connects seamlessly with wider digital, campaign, and channel experiences.

Knowledge, Skills and Capabilities

Travel and Work Environment