Freelance Digital Marketing Expert

This role focuses on elevating the digital presence and sales performance of a handmade ceramics business through strategic Instagram advertising. The successful candidate will analyze current ad campaigns, refine targeting, and enhance content to drive increased website traffic and sales. Working with a limited budget, you will be responsible for maximizing ROI and ensuring that marketing efforts align with the brand’s artisanal identity and e-commerce objectives.

Deliverables

• Audit and optimize existing Instagram ad campaigns for improved performance and ROI
• Develop and implement targeted ad strategies to reach relevant audiences interested in handmade ceramics
• Create compelling ad content and visuals that reflect the brand’s unique style and offerings
• Monitor campaign analytics, report on key metrics, and adjust strategies based on data‑driven insights
• Advise on best practices for integrating Instagram marketing with Shopify and other sales channels

Requirements

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Seniority Level

Associate

Employment Type

Contract

Job Function

Marketing

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