Talent.com
This job offer is not available in your country.
Customer Marketing Manager

Customer Marketing Manager

Chow NowWorkFromHome, Nelson, New Zealand
9 hours ago
Job description

Overview

We’re looking for an accomplished and innovative Customer Marketing Manager to drive our customer engagement across B2B and, in a limited capacity, B2C and B2B2C segments. This role will be instrumental in shaping and executing end-to-end lifecycle strategies that deepen relationships, drive retention, and mitigate churn.

About Us

ChowNow is one of the leading players in off-premise restaurant technology. As takeout becomes a vital revenue stream for independent restaurants, our platform helps owners focus on what they do best—serving great food—by offering solutions across the entire digital dining experience. From building branded websites and mobile apps, to powering online orders, managing menus, consolidating delivery, and running targeted marketing, we give restaurants the tools to grow on their own terms.

We support over 20,000 restaurants across North America , helping process $1B+ in gross food sales while saving our partners over $700M in third-party commission fees . Through our white-label ordering solutions, a growing demand network (including Google, Yelp, Apple, and Snap), and a diner-friendly marketplace, we empower independent restaurants to own their customer relationships and avoid inflated pricing and fees charged by 3rd party delivery apps like Uber and Doordash.

Founded in 2012, we’ve navigated rapid growth and transformation—from startup roots through the pandemic boom—and are now beginning an exciting new era under our CEO, Kanika Soni . As we evolve with new leadership and cutting-edge tools, we’re deepening our commitment to helping local restaurants thrive in the digital economy.

About the Position

As the Customer Marketing Manager, you will be responsible for developing and implementing strategies that drive customer lifecycle engagement from onboarding, through their first 90 days and beyond. You’ll manage the full spectrum of lifecycle marketing efforts, collaborating with Marketing, Product, Sales, and Customer Experience teams to build a seamless customer journey that drives engagement, retention, and loyalty.

Responsibilities

  • Lifecycle Strategy and Execution : Drive integrated B2B lifecycle marketing strategies that engage, retain, and grow our restaurant and diner audiences.
  • Data-Driven Personalization : Leverage customer insights to segment, personalize, and optimize campaigns for lifecycle initiatives.
  • Performance Analysis : Set & track KPIs and metrics to assess the effectiveness of lifecycle programs, using data to drive continuous improvement.
  • Reports to Senior Lifecycle & Product Marketing Manager; No Direct Reports.
  • This is a remote role based in the United States. Please note : ChowNow is not eligible to employ in every state and the recruiting team will confirm location and eligibility before moving past initial stages.

What We Love About You

  • You put restaurants first.
  • You celebrate diversity.
  • You raise your hand.
  • You keep reaching.
  • You put restaurants first. You deeply understand the importance of local restaurants and put them at the center of everything you do. You aim to help them not only survive but thrive.

    You celebrate diversity. You recognize that diversity and inclusivity matter. You’re committed to progress, which means everyone gets the support and resources they need, no matter who they are. You have an ability to listen to other team members\' ideas and can thrive in an environment that embraces individuality. Everyone’s voice counts.

    You raise your hand. You consistently go above and beyond what is asked of you. You help your peers accomplish their tasks while also excelling at accomplishing your own. When you have a smart idea, you raise your hand and share it.

    You keep reaching. You set clear ambitious goals. You don’t allow yourself to become complacent with where you’re at and what you’ve done, so you seek out new opportunities and challenges.

    What Success Looks Like

    Within 30 Days You’ll :

  • Progress through our Ramp Camp (ChowNow’s New Hire Onboarding Experience)
  • Meet cross-functional colleagues relevant to your role and understand how the many departments can / will play a part in the team’s success
  • Familiarize yourself with ChowNow’s products, updated positioning + segmentation, product roadmap
  • Identify low-hanging fruit or quick improvements in existing lifecycle campaigns that can demonstrate early value inclusive of AI activations / ideas
  • Take ownership of Pendo, our experience management platform that guides clients through their ChowNow dashboard
  • Take ownership of day-to-day B2B2C monthly promotions program.
  • Within 60 Days You’ll :

  • Have a full understanding of our current Lifecycle programs, capabilities, gaps & areas of deficiencies
  • Have partnered closely with the CX team to understand their priorities and identified opportunities to support key initiatives.
  • Have communicated a roadmap for lifecycle optimization & improvements, and identified the cross-functional colleagues / teams and dependencies that will support and enable it
  • Codify a perspective on our existing restaurant referral program and identify opportunities for further refinement
  • Within 90 Days You’ll :

  • Have deployed key upgrades and net-new initiatives to improve B2B retention, engagement and adoption of key features.
  • Developed key process documentation to address gaps in our process library as needed
  • You Should Apply If

  • You have 5+ years managing B2B retention / lifecycle marketing is required, B2C / B2B2C experience is preferred
  • You have 5+ years deep knowledge of and hands-on experience with Marketo (Iterable experience in addition is preferred)
  • You have Hands-on experience with Pendo is preferred
  • You are a strategic and tactical thinker able to see the big-picture with an ownership mindset. Able to develop and execute programs from concept to implementation.
  • You are a collaborative team player who is skilled in managing diverse stakeholders and fostering cross-departmental partnerships to drive initiatives forward.
  • You thrive in ambiguity, taking it as a personal challenge to define a path forward with little oversight from your leadership.
  • You are comfortable being the sole Marketer in the room–expertise in bringing cross-functional stakeholders together to advance retention goals, and in helping other teams drive results through close collaboration.
  • You have experience designing and implementing A / B, holdout and multivariate tests; executing the analyses of these tests and forming recommendations and a learning agenda for further optimization.
  • You have basic knowledge of HTML / CSS, SQL, and experience with customer segmentation is preferred.
  • You have a customer-centric mindset with experience using customer insights (qual and quant) to inform business strategy and day-to-day decision-making.
  • You have experience developing actionable strategy and creative briefs, providing constructive feedback on creative work.
  • About Our Benefits

  • Expected base salary : $110,000- $141,750 (depending on candidate location)
  • Ongoing training and growth opportunities.
  • A "Best Place to Work" winner multiple times where we focus on creating a great employee experience.
  • Rock solid medical, dental, and vision plans.
  • Mental Health Coverage - we offer several programs to support your mental health and wellness goals.
  • Unlimited Paid Vacation. We expect you to work hard, but still enjoy your personal life
  • 7 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 8 Weeks of Paid Pregnancy Leave.
  • 401(k) Matching
  • Employer-contributing student loan assistance program or continuing education reimbursement program
  • Employee Stock Incentive Plan.
  • Pet insurance for your fur babies
  • Consistent & fair leadership : we’ll share info, set clear goals, show you respect, and treat everyone fairly.
  • Enough freedom to spread your wings while still holding you accountable.
  • The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties and skills required.

    As one of ChowNow’s core values, “Celebrates Diversity”, we are committed to an inclusive and diverse work environment. ChowNow is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. We are committed to developing a barrier-free recruitment process and work environment, if you require any accommodation, please let us know at your earliest convenience and we’ll work with you to meet your accessibility needs.

    Information Regarding Recruiting Scams : ChowNow does not engage in outreach to prospective candidates by text message about employment opportunities, interviews, or employment offers, and we do not make job offers after only one interview. ChowNow does not ask candidates to submit sensitive personal information (Passport details, banking information, etc.) as part of the interview process. ChowNow employment offers are made by a ChowNow Talent Acquisition team member with a @chownow.com email address only. ChowNow does not ask candidates to provide funds to the company for onboarding, equipment, or supplies. If you receive an employment inquiry or employment offer from a non @chownow.com email address, consider it spam.

    Read here about your California privacy rights.

    #Li-Remote

    #J-18808-Ljbffr

    Create a job alert for this search

    Marketing Manager • WorkFromHome, Nelson, New Zealand

    Related jobs
    • Promoted
    • New!
    Associate Customer Success Manager

    Associate Customer Success Manager

    FederatoWorkFromHome, Nelson, New Zealand
    Federato is on a mission to defend the right to efficient, equitable insurance for all.We enable insurers to provide affordable coverage to people and organizations facing the issues of today - the...Show moreLast updated: 9 hours ago
    • Promoted
    • New!
    Full Stack Marketing Manager (SaaS)

    Full Stack Marketing Manager (SaaS)

    Folk & TaleWorkFromHome, Nelson, New Zealand
    Direct message the job poster from Folk & Tale.Founder & CEO | CMO @Teacher’s Buddy | CMO @Terps & Co.Part-time (with potential for full-time expansion across other agency clients).Approximately 20...Show moreLast updated: 9 hours ago
    • Promoted
    • New!
    Customer Marketing Manager

    Customer Marketing Manager

    Chow NowWorkFromHome, Marlborough, New Zealand
    We’re looking for an accomplished and innovative Customer Marketing Manager to drive our customer engagement across B2B and, in a limited capacity, B2C and B2B2C segments.This role will be instrume...Show moreLast updated: 9 hours ago
    • Promoted
    • New!
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    FederatoWorkFromHome, Nelson, New Zealand
    Federato is on a mission to defend the right to efficient, equitable insurance for all.We enable insurers to provide affordable coverage to people and organizations facing today’s issues — the clim...Show moreLast updated: 9 hours ago
    • Promoted
    Digital Marketing Coach

    Digital Marketing Coach

    6 Figure CreativeWorkFromHome, Marlborough, New Zealand
    We’re looking for a Coach who is amazing at helping freelancers implement the marketing plans we create for them.This role is a top priority at 6 Figure Creative. Our flagship coaching program,.The ...Show moreLast updated: 15 days ago
    • Promoted
    • New!
    Title Brand Manager

    Title Brand Manager

    Sealord Group LtdWorkFromHome, Nelson, New Zealand
    Sealord is one of the largest seafood companies in the Southern Hemisphere.With more than 60 years of fishing experience, farming, processing, and marketing operations, our business consistently de...Show moreLast updated: 9 hours ago
    • Promoted
    • New!
    Senior Product Manager, Distribution

    Senior Product Manager, Distribution

    FederatoWorkFromHome, Nelson, New Zealand
    As a Senior Product Manager – Distribution, you’ll spearhead the development of tools that enable insurers to manage and optimize their distribution channels effectively. Your focus will be on creat...Show moreLast updated: 9 hours ago
    • Promoted
    • New!
    Care Centre Manager

    Care Centre Manager

    Summerset Retirement VillagesNelson, Nelson, New Zealand
    You can help bring our villages to life! At Summerset, from the moment we start developing a village, to when our residents call it home, it’s the passion and dedication of our people that brings o...Show moreLast updated: 9 hours ago
    • Promoted
    • New!
    General Manager - Product - DataPay

    General Manager - Product - DataPay

    DatacomWorkFromHome, Marlborough, New Zealand
    Datacom works with organisations and communities across New Zealand and Australia to make a difference in people’s lives and help organisations use the power of tech to innovate and grow.Step into ...Show moreLast updated: 9 hours ago
    • Promoted
    Sales Manager

    Sales Manager

    JB Hi-FiNelson, Nelson, New Zealand
    At JB Hi-Fi, we’re more than just one of New Zealand’s most trusted retailers – our team is passionate, knowledgeable, and down-to-earth. we work hard and love what we do.We help people with better...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Business Development Partner – Global, Remote & Flexible

    Business Development Partner – Global, Remote & Flexible

    Ignite Life NowWorkFromHome, Nelson, New Zealand
    We are currently seeking a motivated and goal-driven.This role will suit someone looking for the flexibility to manage their own schedule, operate independently, and be rewarded directly for their ...Show moreLast updated: 9 hours ago
    • Promoted
    • New!
    General Manager

    General Manager

    NHSMarlborough, New Zealand
    Avery Healthcare is one of the UK's largest providers of luxury elderly care homes, committed to creating meaningful experiences for both residents and employees. As the General Manager, you will le...Show moreLast updated: 9 hours ago
    • Promoted
    • New!
    Senior Product Manager, New Products (Underpayments)

    Senior Product Manager, New Products (Underpayments)

    SmarterDxWorkFromHome, Nelson, New Zealand
    Senior Product Manager, New Products (Underpayments).Product Manager, New Products (Underpayments).We’re looking for a Senior Product Manager to own, shape, and scale our underpayments detection pr...Show moreLast updated: 9 hours ago
    • Promoted
    • New!
    Account Based Marketing Manager

    Account Based Marketing Manager

    FederatoWorkFromHome, Marlborough, New Zealand
    Federato is on a mission to defend the right to efficient, equitable insurance for all.We enable insurers to provide affordable coverage to people and organizations facing today’s issues — the clim...Show moreLast updated: 9 hours ago
    • Promoted
    • New!
    Remarkable AI Expert

    Remarkable AI Expert

    Remarkable AIWorkFromHome, Marlborough, New Zealand
    Become a Customer Support Expert for brands you love!.Remarkable AI Experts are freelance customer support agents who help companies provide the best support for their customers through social chan...Show moreLast updated: 9 hours ago
    • Promoted
    Partner Sales Manager - Hewlett Packard Enterprise, India

    Partner Sales Manager - Hewlett Packard Enterprise, India

    CanonicalWorkFromHome, Marlborough, New Zealand
    Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is widely used in breakthrough enterprise initiat...Show moreLast updated: 15 days ago
    • Promoted
    Restaurant Manager

    Restaurant Manager

    Tan and Hang PartnershipNelson, Nelson / Tasman, New Zealand
    We are seeking an experienced and motivated Restaurant Manager to lead our team in Nelson, New Zealand.We are Tan and Hang Partnership, trading as Green Bamboo and IDOO, the two authentic Vietname...Show moreLast updated: 7 days ago
    • Promoted
    • New!
    Business Development Manager

    Business Development Manager

    Believe in Gratitude LtdWorkFromHome, Nelson, New Zealand
    Believe in Gratitude Ltd partners with a global leader in the personal development and leadership space.For over a decade, we’ve empowered professionals and entrepreneurs through award-winning onli...Show moreLast updated: 9 hours ago
    • Promoted
    • New!
    Senior Manager, Customer Success

    Senior Manager, Customer Success

    SmarterDxWorkFromHome, Nelson, New Zealand
    SmarterDx is seeking a Senior Manager, Customer Success who can help our customers thrive.In this role, you will ensure our health system clients maximize the value they find in SmarterDx by buildi...Show moreLast updated: 9 hours ago
    • Promoted
    • New!
    Sales Director

    Sales Director

    FederatoWorkFromHome, Nelson, New Zealand
    Federato is on a mission to defend the right to efficient, equitable insurance for all.We enable insurers to provide affordable coverage to people and organisations facing today’s issues—the climat...Show moreLast updated: 9 hours ago