Marketing Manager
ScannableWorkFromHome, New Zealand21 hours ago
Job descriptionManage paid acquisition, SEO, and CRO programs Continually test and optimize channel performance to improve CAC, ROAS, and pipeline velocity. Content & Brand Craft compelling narratives that clearly position Scannable as the category leader. Website & Conversion Build landing pages, conversion flows, and A / B experiments focused on demo conversion and trial activation. Product & Launch Marketing Collaborate with product and sales to bring new launches to market and create sales enablement content. Analytics & Performance Provide insights on campaign ROI, pipeline impact, and channel performance weekly, monthly, and quarterly. 3–5 years of experience in B2B SaaS marketing (startup or scale-up environment strongly preferred). A full-stack marketer who’s just as comfortable writing a landing page as building a report in HubSpot. Proven track record of executing campaigns that drive pipeline and revenue—not just activity. Strong copywriting and storytelling abilities—you know how to turn product features into compelling value propositions. Experience managing agencies, freelancers, or cross-functional teams (design, dev, paid media). Self-directed, resourceful, and thrives in an environment where you get autonomy and ownership. Bonus : experience building or engaging communities as a growth channel. High ownership : Build the marketing engine from the ground up. Visible impact : Your work directly drives demos, revenue, and our growth trajectory. Supportive, ambitious team : Work with people who care deeply about the mission and your success. Flexibility : Remote-first with autonomy over your schedule. Mission with meaning : Help shape safety standards for thousands of businesses across the globe.
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Remote — Open to candidates across New Zealand
Scannable is transforming the global safety ecosystem - replacing outdated systems with smart, connected technology that protects people, assets, and compliance. We’re entering our next phase of growth and are looking for a Digital Marketing Manager who can own the marketing engine end-to-end and drive measurable revenue impact.
This is a unique opportunity to step into a true full-funnel marketing leadership role - where you won’t just “run campaigns,” you’ll build the machine that scales our brand, demand, and community.
What You’ll Own
- Demand & Growth
Own the strategy and execution of campaigns that drive demo bookings across web and in-app channels.
Create content that drives action : thought leadership, industry reports, case studies, email nurture flows, and social content.
Lead updates and optimizations to our Webflow site with support from our developer and designer.
Develop clear messaging and positioning for new features and product releases.
Own marketing performance reporting using HubSpot and GA4.
Qualifications
Why You’ll Love Working at Scannable
Apply now and play a defining role in the next chapter of Scannable.
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Marketing Manager • WorkFromHome, New Zealand
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