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Full Stack Marketing Manager (SaaS)

Full Stack Marketing Manager (SaaS)

Folk & TaleWorkFromHome, New Zealand
22 hours ago
Job description

Direct message the job poster from Folk & Tale

Overview

Founder & CEO | CMO @Teacher’s Buddy | CMO @Terps & Co

Position Type : Part-time (with potential for full-time expansion across other agency clients)

Location : Remote within New Zealand

Hours : Approximately 20 hours per week

About Folk&Tale

Folk&Tale is a disruptive startup marketing agency practicing Human-led marketing in a digital world. We value brand and emotive content just as much as product and performance, tackling the whole digital ecosystem through systems-based thinking rather than specialising in silos.

Our mission is to transform how marketing agencies operate by combining intelligent automation with deeply human insights, creating smarter workflows that deliver both emotional resonance and measurable results.

Position Overview

We\'re seeking a data-driven Full Stack SaaS Marketer to lead comprehensive marketing efforts for TeachersBuddy.com, an AI-led innovator in the EdTech space. This hands-on, growth-focused role requires someone with a finger on the pulse of digital trends and a knack for execution.

Responsibilities

  • Data-Driven Marketing : CRO, A / B testing, attribution modelling, and performance reporting
  • Search Management : SEO / SEM strategy and establishing market leadership
  • Paid Media : Campaign management across Meta, Google, TikTok, Reddit, Pinterest, YouTube
  • Content & Social : Content calendars, community engagement, thought leadership
  • Email Marketing : HubSpot eDM campaigns and marketing automation workflows
  • Affiliate & Partnerships : Network development within education sector
  • AI Innovation : Implementing cutting-edge AI marketing tools for efficiency gains

Required experience

  • 3+ years full-stack digital marketing experience (SaaS / EdTech preferred)
  • Strong analytical skills and CRO experience
  • HubSpot proficiency for email marketing and automation
  • Social media content creation and community management
  • Understanding of marketing attribution and customer journey mapping

    • Bonus : Affiliate marketing experience, AI marketing tools familiarity, relevant certifications (Meta Blueprint, Google Ads, HubSpot, GA4)

    What we offer

  • Competitive part-time salary with remote work flexibility
  • Clear pathway to full-time role across expanding client portfolio
  • Revenue share and referral opportunities
  • Work with cutting-edge AI technology across diverse industries

    • Ready to make marketing history with New Zealand\'s most exciting AI EdTech platform?

    To apply, submit your CV and brief cover letter highlighting your SaaS / agency marketing experience to

    Note : Folk&Tale is an equal opportunity employer committed to diversity, inclusion, and innovation.

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    Marketing Manager • WorkFromHome, New Zealand