Marketing Manager

ABOUT THE BLUES

The Blues are a Professional Rugby team based in Auckland, New Zealand that compete in the Super Rugby Pacific (Men's) and Super Rugby Aupiki (Women's) competitions.

They are one of the most successful teams in Super Rugby history, having won the competition in its first two seasons, 1996 and 1997, and again in 2003 and 2024.

The purpose of the Blues is to create Blue Pride throughout the region.

They strive to bring this to life through their mindset that; people matter, connections matter and excellence matters.

ROLE SUMMARY

We're looking for a digitally savvy and fan centric Marketing Manager to lead innovative and engaging campaigns across ticketing, membership, merchandise, brand and hospitality, driving fan engagement and boosting revenue for the Blues.

You'll champion the Blues brand across media and fan platforms, bringing innovative ideas to life while supporting growth across all areas of the business.

A self-starter who thrives in a fast-paced, collaborative environment, you'll make data-driven decisions, juggle multiple priorities, and deliver exciting campaigns that help drive sales.

ABOUT YOU

Expertise in digital marketing, CRM, audience analytics, and multi-channel campaigns.

Ability to manage budgets, stakeholders, sponsors, and media relationships.

Strong strategic planning and execution skills with 5+ years' marketing experience.

Passion for sports with knowledge of fan engagement strategies.

Tertiary qualification in Marketing, Sports Marketing, or related field.

Experience in fast-paced and changing environments

Experience within professional sport, entertainment or high-profile brands is desirable.

This is an exciting opportunity for a creative marketer to help drive revenue, boost fan engagement, leverage data, and deliver high-impact campaigns for one of New Zealand's most iconic sporting brands!

APPLICATIONS CLOSE – Friday 3rd October 2025

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