Temporary Manager (Digital Marketing), MBA Programmes Office

Temporary Manager (Digital Marketing), MBA Programmes Office

National University of Singapore – Queenstown

The National University of Singapore is the national research university of Singapore. Founded in 1905 as the Straits Settlements and the Federated Malay States Government Medical School, NUS is the oldest higher education institution in Singapore.

About NUS Business School

Founded in the same year that Singapore gained independence, NUS Business School stands today among the world's leading business schools. It is distinctive for offering the best of global business knowledge with deep Asian insights, preparing students to lead Asian businesses to international success and to help global businesses succeed in Asia.

For more than 50 years, NUS Business School has offered a rigorous, relevant and rewarding business education to outstanding students from across the world. That would not have been possible without a group of dedicated professionals who are passionate about building a positive environment to grow and groom future business leaders. And we are looking to add to our BIZ family!

The Digital Marketing Manager plays a key role in driving all digital marketing activities for our MBA programmes, working closely and effectively with internal teams and external vendors to guide, assess and brief on digital marketing needs, and plan and execute all relevant activities. This role reports to the Head, Marketing & Admissions.

The key objectives of our digital marketing activities are :

1. To communicate our programmes' value propositions and offering, in a clear, concise and compelling manner.

2. To build and strengthen awareness of our programmes across multiple target audiences and markets.

3. To optimise the performance of all our owned, paid & earned digital channels, including but not limited to web, social, email, events, across lead generation, nurturing and conversion stages.

The scope includes :

• Plan and execute all digital marketing activities, including but not limited to SEO / SEM, email marketing, event marketing, social media and display advertising campaigns
• Maintain high performing programme websites, manage ad-hoc updates to the websites, create and maintain landing pages to optimise for lead generation
• Design, build and maintain our social media presence, including planning and execution of content strategy and calendar
• Plan and produce in-house digital creative assets, including but not limited to social videos, social posts, eDMs (on Salesforce Marketing Cloud) and e-flyers
• Work with external vendors, where necessary, to produce professional-level creative assets including photography, video production and print collaterals
• Measure and report performance of all marketing campaigns, and assess against goals
• Identify trends and insights, and optimise spend and performance based on the insights
• Brainstorm new and creative strategies
• Collaborate with agencies and other vendor partners
• Identify and evaluate new and emerging platforms and tools for adoption

Qualifications

Location : Kent Ridge Campus

Organization : School of Business

Department : Dean's Office (BIZ)

NUS is an equal opportunities employer.

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