Ecommerce Manager

OverviewThe Ecommerce Manager is integral to executing digital sales strategies within a specific geographic area, aligning with Allianz Partners' 2030 strategy plan, Elevate, to achieve 1 billion euros in Direct Sales.

Reporting to the Regional Head of Digital Sales, this role involves overseeing online sales and marketing efforts, translating global strategies into local initiatives, managing budgets, enhancing customer experience, and rolling out key digital sales initiatives.

The role leverages Artificial Intelligence (AI) to enhance customer insights, personalize marketing strategies, and automate processes.Key ResponsibilitiesP&L Management : Analyze profit and loss statements, collaborate across teams to enhance revenue, identify cost-reduction opportunities, and leverage financial insights, including AI-driven data analytics, for strategic planning.Digital Marketing Planning : Manage marketing budgets, define campaign goals, partner with media agencies, and publish content to support organic search and regulatory requirements.

Utilize Machine Learning (ML) to optimize marketing campaigns and improve customer segmentation.Multi-Channel Digital Sales Growth : Collaborate on website advancements, manage digital sales channels, and explore new sales opportunities within the region.

Implement AI-driven solutions to enhance customer experience and engagement.Market Product Launch & Competitive Analysis : Adapt regional launch strategies, ensure seamless product launches, and tailor offerings to local customer needs.

Use Natural Language Processing (NLP) to improve content marketing strategies and customer interaction.Performance Management & Data-Driven Insights : Define KPIs, monitor ecommerce performance, leverage data analytics and visualization tools to present insights to stakeholders, and conduct deep dive reviews.ChallengesBroad understanding of functions like finance, marketing, and product management.Adapting global strategies to local campaigns with limited resources.Navigating market variability and adapting to consumer behavior trends using predictive analytics.Efficient resource allocation within regional constraints.What You BringExpertise in digital marketing strategies, data analytics, and e-commerce platform management.Strong market knowledge of the insurance / assistance sector.Excellent command of English and additional languages (French and German preferred).5+ years of experience in digital sales, preferably in insurance or fintech.Proven track record in digital transformation and scaling digital channels using AI technologies.Experience managing global sales teams and developing digital strategies.Strong leadership, communication, and negotiation skills.Master\'s Degree in Business, Marketing, Sales, or related field.Experience in regulated industries with digital product offerings preferredWhat We OfferOur employees play an integral part in our success as a business.

We appreciate that each of our employees is unique and has unique needs and ambitions, and we enjoy being a part of their journey.

We are there to empower and encourage you with your personal and professional development ensuring that you take control by offering a large variety of courses and targeted development programs.

All that in a global environment where international mobility and career progression are encouraged.

Caring for your health and wellbeing is a key priority for us.

This is why we build Work Well programs to providing you with peace of mind and give the flexibility in planning and arranging for a better work-life balance.We support inclusive values and equal opportunity in our hiring, employment, and advancement practices, in line with applicable local laws and regulations.Great to have you on board.

Let\'s care for tomorrow.

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