Marketing Automation Lead

Description As PlaceMakers Marketing Automation Lead , you'll play a key role in designing, delivering, and optimising data-driven marketing automation and personalised communications that build customer loyalty, deepen engagement, and drive digital adoption.

This is a critical role within the Marketing and Digital team, helping shape how PlaceMakers connects with our trade customers.Leveraging Salesforce Marketing Cloud, the role translates behavioural data into personalised, multi-channel campaigns that enhance the customer experience and support lifecycle engagement.

It's not just about sending emails it's about creating meaningful, targeted communications that deliver measurable business outcomes.

Design and execute automated campaigns that increase engagement and retention across trade customer segments Build campaigns and journeys that improve effectiveness encourage cross-category sales and showcase value-added services Develop advanced segmentation models using transactional and behavioural data to enable precise targeting, personalisation and identify at-risk customers Lead initiatives that encourage adoption of digital platforms Collaborate with internal stakeholders to deliver integrated, customer-first digital experiences Continuously enhance marketing automation workflows in Salesforce Marketing Cloud to improve speed, precision, and ROI Act as the internal expert on Salesforce Marketing Cloud, mentoring colleagues and embedding best practices across the team Based on site at PlaceMakers Support Office in Penrose, Auckland, this is a permanent full-time role, offering 40 hours per week, Monday to Friday About you : Creativity is important to succeed in this role.

You'll bring experience from a similar marketing automation role, with a strong mix of technical expertise and stakeholder engagement.

You'll be confident translating data insights into actionable strategies and managing multiple campaigns from strategy through to execution.

Proven experience in marketing automation, journey mapping and designing and executing campaigns simultaneously Proficiency in Salesforce Marketing Cloud, with skills in AMPscript and SQL Strong analytical skills and understanding of CRM integration, segmentation, and automation workflows Experience delivering behavioural-targeted communications in trade, B2B, or multi-channel environments Deep understanding of customer lifecycle marketing including acquisition, onboarding, engagement, and retention Excellent interpersonal and communication skills, with the ability to engage and build relationships at all levels Our Benefits : Competitive base remuneration Staff buying privileges and company benefits for you and your family Genuine development opportunities that come with being part of the wider Fletcher Building Group Employee Education Fund Health