Marketing Manager

At Abano Healthcare, we’re dedicated to fostering a supportive and innovative environment for our clinicians. As the largest dental support organisation in Australia and New Zealand where we operate Lumino the Dentists, we provide access to state-of-the-art equipment, robust learning opportunities, and mentorship programs.

Job Description

Are you a strategic thinker with a passion for execution?

Do you thrive on leading campaigns that make a real difference to patients, clinics, and communities?

If so, Abano Healthcare wants YOU to help shape the future of Lumino – New Zealand’s largest dental network.

What you’ll sink your teeth into

S trategic Leadership & Local Execution

Own the NZ marketing strategy & campaigns – from big-picture brand to clinic-level impact.

Invest where it matters most : driving patient growth & clinic success.

Clinic Support & Service Model Ownership

Be the go-to partner for Practice & Regional Managers.

Build trust so clinics see marketing as their secret growth weapon .

Team Leadership & Capability Building

Lead and inspire a talented team (Ops, Digital, Coordination).

Create a “service-first” culture – always putting patients & clinics at the heart.

Market Insights & Competitive Advantage

Be the voice of NZ in the wider Group Marketing team.

Keep your finger on the pulse of competitors, patient trends, and performance insights.

Qualifications

Must-Haves :

Bachelor’s degree in Marketing, Communications, Business, or a related field (postgraduate qualification a plus).

7+ years’ experience in marketing, with at least 3 years in a leadership role.

Proven experience managing multi-site or multi-brand marketing strategies, ideally across healthcare, retail, or service industries.

Strong background in digital marketing (SEO, SEM, social, CRM, marketing automation).

Demonstrated ability to own end-to-end campaigns – from strategy through to execution and performance tracking.

Solid understanding of budget management and driving ROI on marketing investment.

Experience partnering with operational teams and stakeholders across multiple locations.

Nice-to-Haves :

Healthcare or service-based marketing experience.

Familiarity with NZ consumer trends and competitive market insights.

Experience with patient / customer engagement strategies (e.g. loyalty programs, retention initiatives).

Proven track record of building and leading high-performing marketing teams.

Key Attributes :

Strategic thinker who can also roll up their sleeves and execute.

Strong communicator and relationship builder – clinics and teams see you as a trusted partner.

Data-driven decision maker with a knack for turning insights into action.

Resilient, adaptable, and thrives in a fast-paced, multi-site environment.

Additional Information

Because at Abano Healthcare , we don’t just do marketing.

We craft smiles, build communities, and give patients more reasons to say yes to better oral health.

This is your chance to lead, create, and grow in a role where every campaign has real impact – from local clinics to nationwide strategy.

Ready to put your stamp on the future of NZ healthcare marketing?

Apply now and help us keep Lumino shining as NZ’s market leader.

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