Assistant Manager / Manager (Marketing & Outreach), Msc Programmes Office

National University of Singapore – Queenstown

The National University of Singapore is the national research university of Singapore.

Founded in

• as the Straits Settlements and Federated Malay States Government Medical School, NUS is the oldest higher education institution in Singapore.

About Us

Founded in the same year that Singapore gained independence, NUS Business School stands today among the world's leading business schools.

It is distinctive for offering the best of global business knowledge with deep Asian insights, preparing students to lead Asian businesses to international success and to help global businesses succeed in Asia.

For more than 50 years, NUS Business School has offered a rigorous, relevant and rewarding business education to outstanding students from across the world.

That would not have been possible without a group of dedicated professionals who are passionate about building a positive environment to grow and groom future business leaders.

And we are looking to add to our BIZ family!

To learn more about the NUS Business School, please visit /

Job Description

The incumbent will be leading the MSc degree programmes' marketing and promotional activities and administration at NUS Business School.

The duties and responsibilities are as follows.

Events and Outreach with Business Development

Participate in outreach events to promote the MSc programmes

Coordinate and organise offline and online outreach events (e.g. info sessions, coffee chats, etc.) to promote the MSc programmes

Work with the Digital Marketing colleagues to design campaigns in promoting outreach events as well as post-event engagements

Research and identify prospective corporates and companies for B2B marketing

Develop and nurture such relationships to explore potential scholarships and admission opportunities for their employees

Direct Marketing Campaigns

Co-manage the email marketing campaigns and activities of the various NUS MSc Programmes

Analyse current email marketing campaigns and make recommendations for improvement

Leverage on the CRM to maximize marketing opportunities

Track leads and applicants, following up through their journey and process

Content Management and Marketing

Work closely with our MSc Programmes Office team, NUS BIZ Corporate Communications Office and other stakeholders to act as a brand guardian in terms of the look and feel of online communications as well as the tone of voice of copyHandle programme-related enquiries from prospects and glean insight on generating relevant content strategyBe part of the team effort to generate and manage content ideas (including but not limited to copy, visuals, infographics, etc.) for EDMs, social media, student blogs etc.

Research and Reporting

Conduct periodic research on customers, market conditions and competitors

Analyse and report on return on investment for the different marketing campaigns

Other roles within the office as designated by the Reporting Manager and Director.

Qualifications

Bachelor degree from a reputable institution, with at least 3-5 years of relevant working experience including marketing academic programmes in tertiary institutions will be preferred

Some Business Development experience is preferred

High level of written and oral communication skills

Experienced, confident and effective working in cross-cultural settings

Meticulous with an eye for detail and a keen appreciation of good documentation

Ability to manage multiple and competing tasks and deadlines well, and with a high degree of accuracy

Team player with a good combination of high intelligence, emotional and cultural quotient

IT savvy, with good knowledge of Microsoft Office Applications

Location : Kent Ridge Campus

Organization : School of Business

Department : Dean's Office (BIZ)

Employee Referral Eligible : No

Job requisition ID : #J-