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Marketing Lead - 18 Months Fixed Term
Marketing Lead - 18 Months Fixed TermAustralia and New Zealand Banking Group Limited • Auckland, Auckland, New Zealand
Marketing Lead - 18 Months Fixed Term

Marketing Lead - 18 Months Fixed Term

Australia and New Zealand Banking Group Limited • Auckland, Auckland, New Zealand
16 hours ago
Job description

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Department : Customer Marketing

Location : Auckland

Kia Hanga I Te Ao, E Ora Ai, E Tupu Ai, Te Tangata Me Te Kainga. At ANZ, we’re shaping a world where people and communities thrive, driven by a common goal : to improve the financial wellbeing and sustainability of our millions of customers.

Mō te tūranga - About the role

As a Marketing Lead in our Customer Marketing Team, you’ll play a critical marketing leadership role for a major transformation project for ANZ. You will be responsible for understanding the projects impact on Marketing and is responsible for the work required to deliver the committed outcomes. You will influence across the project and organisation to keep marketing and customers at the centre of project decisions and priorities. In the role you will work with and influence a range of senior stakeholders across the project and the w>

ider organisation to shape and implement marketing strategies.

The role requires a strong understanding of championing customer outcomes in complex business projects and of how to translate requirements in order to design and build best in class marketing programmes.

Role Type : 18 Months

Role Location : Wellington or Auckland

Work Hours : Fulltime

Ka aha tō rā e kite ai? - What will your day look like

In the role, you will be accountable for :

  • Overall delivery of the customer and project outcomes defined by the project scorecard & enabled by marketing
  • Marketing Integration : Drive the strategic alignment and integration of marketing practices across all disciplines within the Marketing COE to ensure a unified approach for the major transformation project
  • Strategic Influence : Shape project decisions to deliver positive customer outcomes, brand and reputational impacts
  • Customer Impact : Assess and articulate the marketing and customer implications of technology transformation across channels and touchpoints, with a customer centric perspective.
  • Future capability -Design and build new marketing journeys for specific new product capability, in conjunction with Customer Experience and the Markting squads to drive specific business objectives

Ōu Pūkenga? - What will you bring?

To grow and be successful in this role, you will ideally bring the following :

  • Significant experience in strategic and / or data driven marketing related roles, preferably in the financial services sector
  • Strong understanding of personalisation eco-systems and marketing technology applications
  • Ability to form and gain buy-in for strategic marketing plans to maximise commercial and customer value
  • Project management – demonstrated ability to work across large complex projects and relate to communication requirements
  • Strong communication skills to interpret complex change and technology features into clear customer benefits A customer centric mindset, the ability to influence project direction to optimise outcomes from a customer perspective
  • An understanding of the application of data to drive marketing and customer management opportunities
  • Strong negotiation, influencing and change management skills to build positive relationships with stakeholders including Marketing, senior stakeholders and wider business
  • You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.

    He aha te take e uru ai koe ki a mātou? - So, why join us?

    From the moment you join ANZ, you'll be part of a work whānau striving towards a common purpose : shaping a world where communities thrive.

    But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and community you need to take the next big step in your career.

    We're a diverse community at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to wellbeing services and discounts on selected products and services from ANZ and more.

    At ANZ you'll be part of an organisation where the different backgrounds, perspectives and life experiences of our people are celebrated. That's because we're committed to building a workplace that reflects the diversity of Aotearoa New Zealand's communities and this is one of the reasons that has inspired us to develop a multi-year Te Ao Māori Strategy called Tākiri-Ā-Rangi. This includes increasing representation of Māori and Pasifika people at ANZ. Join us and get involved in one of our affinity networks which help us to better understand and meet the needs and interests of our increasingly diverse workforce.

    Kua wātea te katoa ki te tono. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you are a candidate with an access requirement or disability, let us know how we can provide you with additional support.

    To find out more about working at ANZ visit .You can apply for this role by visiting ANZ Careers and searching for reference number : .

    #J-18808-Ljbffr

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    Marketing Fixed Term • Auckland, Auckland, New Zealand

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