Marketing Specialist Jobs in Canada & UK

ob Summary :

We are seeking a dynamic and results-driven Marketing Specialist to join our international team. The ideal candidate will support and execute marketing campaigns tailored to the local market, contribute to brand awareness, and drive customer engagement. This role requires a mix of creativity, analytical thinking, and cultural adaptability to align global brand strategy with local market needs.

Key Responsibilities :

• Develop and implement marketing campaigns to promote products / services in the local market.
• Conduct market research to understand local customer needs, trends, and competitor activities.
• Adapt global marketing strategies and materials to fit cultural and language preferences of the target market.
• Manage content creation for digital platforms (social media, websites, blogs, email).
• Collaborate with international and local teams on product launches, branding, and promotional activities.
• Track marketing performance metrics (KPIs) and provide regular campaign analysis and reports.
• Coordinate with advertising agencies, media partners, and third-party vendors.
• Assist in organizing local events, trade shows, or sponsorships as part of the marketing strategy.
• Monitor and optimize SEO, SEM, and online advertising campaigns (e.g., Google Ads, Meta Ads).
• Maintain brand consistency across all marketing channels and communications.
• Handle localization and translation of content when needed.

Education

Master OF Business Administration (M.B.A), Bachelor of Business Administration (B.B.A)

Skills Required

Market Research, Digital Marketing, Content Creation, Campaign Management, Lead Generation, Social Media Management, multilingual communication