Digital Marketing Manager – Google Ads (Contract)

Overview

Join to apply for the Digital Marketing Manager – Google Ads (Contract) role at Twine .

This role is ideal for an experienced performance marketer with a strong background in e-commerce, specializing in Google Ads management and campaign scaling. You will be responsible for driving growth and optimizing paid media performance for a direct-to-consumer brand, focusing on both EU and US markets. The position requires hands-on expertise in managing Performance Max, Shopping, Search, YouTube, and remarketing campaigns, as well as ensuring data accuracy and feed hygiene. Your strategic input will be crucial in achieving optimal ROAS, CAC, and increasing AOV and LTV.

Responsibilities

• Manage and scale Google Ads campaigns, including Performance Max, Shopping, Search (brand and non-brand), YouTube, and remarketing.
• Oversee Google Merchant Center feed hygiene, segmentation, and optimization for Shopify product catalog.
• Set up and maintain accurate measurement using GA4, GTM, server-side tracking, and Consent Mode v2.
• Monitor and report on campaign performance, focusing on ROAS, CAC, AOV, and LTV.
• Implement and optimize remarketing strategies to maximize customer retention and conversion.
• Provide actionable insights and recommendations based on data analysis.
• Collaborate with stakeholders to align paid media strategies with business objectives.

Requirements

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.

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