Marketing Specialist, New Zealand

OverviewTesla is looking for a Regional Marketing Specialist to drive demand generation and awareness strategies, content development, retail marketing and events in New Zealand.What You'll DoDevelop, execute and implement demand generation strategies across B2C and B2B.Work within a small and highly functioning team; proactiveness and initiative are a must.Navigate multiple competing priorities in a dynamic and fast-paced environment.Create and implement innovative ideas with a deep understanding of marketing and customer engagement.Communicate effectively; understand brand positioning and bring blue-sky thinking and opportunities to the forefront.Demonstrate stakeholder management and critical thinking skills.Travel regularly to all stores in the region.Develop demand generation strategies tailored to the region and customer insights to increase sales opportunities, test drives and orders.Create quarterly integrated marketing and event calendars using online and offline channels to boost awareness and drive demand to regional stores.Implement centralized tracking and reporting for all activities, including test drives, in-store activations, and external events.Plan and coordinate demand generation and awareness activations including in-store and external events.Analyze campaign performance and ROI; provide data-driven insights and prepare comprehensive reports for internal stakeholders and management reviews.Present event strategy and manage logistics for smooth execution and positive attendee experiences.Collaborate with regional sales, enterprise & service managers to align marketing campaigns with business goals.Manage relationships with local vendors, agencies, and media partners to execute campaigns effectively.Ensure compliance with data protection regulations and company policies in all marketing activities.Continuously seek opportunities for improvement and optimization in campaigns and activations.Ensure facility maintenance and showroom presentation adhere to brand standards, including dress code alignment.Organise and create brand assets and collateral for regional activations.Stay up to date with industry trends, market developments, and competitor activities to identify opportunities and share insights with relevant teams.What You'll Bring2-3+ years of experience within B2B and B2C marketing.Rigorous, detail-oriented, critical thinker and performance-driven.Strong interpersonal skills; works well independently and collaboratively.Ability to balance big-picture thinking with distilling complex ideas and analyzing data to drive objectives.Effective verbal communicator who can lead and speak in front of key stakeholders and represent the Tesla brand effectively.Strong project management skills with the ability to influence others and meet deadlines.Ability to manage multiple priorities in a rapidly changing environment.Seniority levelEntry levelEmployment typeFull-timeJob functionMarketing and SalesIndustriesMotor Vehicle ManufacturingRenewable EnergySemiconductor ManufacturingUtilitiesLocation : Auckland, Auckland, New Zealand

#J-18808-Ljbffr