Content Creator / Marketing Coordinator (Fixed Term)

If you live and breathe Tik Tok and love apps then this is the role for you. Cupla is a mass‑market consumer app playing in the underserved and fast‑growing relationship space and we’re on the hunt for a Tik Tok native to help raise Cupla’s profile on the social platform.

This is a contract role for an initial period of 3 months, with the possibility of a permanent role based on performance.

There are currently circa 10 dating apps with valuations north of US$1B; yet despite thefact twice as many adults are in relationships than dating, the relationship space remains largely untouched. We believe apps focused on serving those in relationships are the next big thing and this is your opportunity to be at the forefront of one of the first companies in this space.

Cupla is a clever app aimed at keeping busy couples connected. We provide couples with tools to increase visibility of schedules and task commitments, as well as fun features that enable them to plan and book amazing date nights and shared experiences. University research proves that couples using Cupla spend more quality time together as a result of the app.

Cupla is looking for a hands‑on creator to own the execution of our emerging Tik Tok strategy. We can see other apps winning on the platform and believe audiences deserve to know about the positive impact Cupla can have on their relationships. The ultimate goal is to generate app downloads and create active users, whilst building our brand and presence online. Working closely alongside the Founder you will be responsible for helping create ideas for videos, planning and executing the production and editing, and monitoring their success. This new approach for us, so creativity, flexibility, the ability to test and learn fast are essential skills to be successful in this role.

Key Responsibilities :

• Monitoring campaign performance, to ensure brand and commercial campaign targets are met
• Assist in planning and executing digital marketing strategies.
• Analyze campaign performance data to optimize strategies and achieve marketing goals.
• Stay informed about local market trends and competitor activities.
• Commit to continuous learning and staying updated on the latest digital marketing trends.

Experience Required :

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