Marketing Copywriter | 6 Month Fixed Term

About the role

You’ll bring the Macpac story to life—crafting compelling content, driving SEO performance, and helping shape every customer touchpoint.

What you’ll be doing…

• Craft Captivating Content : Create compelling copy across blogs, landing pages, EDMs, social media, in store signage and paid ads—ensuring everything is clear, engaging, and on-brand.
• Drive SEO Performance : Optimise website copy to improve visibility, relevance, and user experience in collaboration with SEO and Social Media & Content Specialist
• Champion the Brand Voice : Safeguard Macpac’s tone of voice, ensuring accuracy, consistency, approvals, and alignment with brand and ACCC compliance standards.
• Ignite Creative Ideas : Collaborate with content and graphic design leads to develop standout concepts and storytelling for seasonal and brand campaigns.
• Elevate Every Touchpoint : Produce high‑quality copy for marketing collateral, partnerships, corporate communications—from scripts to taglines and content.
• Enhance Customer Experience : Craft brand‑aligned customer responses and maintain an organised copy repository to support smooth workflows across the Marketing Team.

What You’ll Bring

Ready to bring powerful stories to life and inspire people to explore more? If you’re passionate about the outdoors and driven by great storytelling, we’d love to hear from you. Apply now and join the team that inspires confidence and adventure.

Our Culture of Inclusion : Super Retail Group is proud to be an equal opportunity employer. We support, promote and celebrate diversity and we recognise the benefits a culture of inclusion brings to our workplace and customer experience.

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