This role is focused on developing and executing creative content strategies to introduce a new wellness candle to the market. The ideal candidate will have a passion for wellness, storytelling, and digital engagement, and will be responsible for producing compelling content that highlights the unique features and benefits of the product. You will play a pivotal role in building brand awareness, generating excitement, and driving customer interest through various digital channels.
Deliverables
- Develop and execute a content plan for the product launch, including social media posts, short videos, and blog content
- Create engaging visual and written content that communicates the candle’s unique value proposition
- Collaborate with the team to ensure messaging aligns with brand values and resonates with the target audience
- Monitor engagement metrics and adjust content strategies to maximize reach and impact
- Provide creative input on campaign direction and suggest new content formats as needed
Requirements
Demonstrated experience in content creation for wellness, lifestyle, or consumer productsStrong storytelling skills with the ability to craft clear, engaging messagesProficiency in social media platforms (Instagram, TikTok, Facebook) and content creation toolsBasic photography and video editing skillsAbility to work independently, meet deadlines, and adapt to feedbackCreative mindset with attention to detail and a passion for wellness trendsAvailability for a short-term project with potential for future collaborationAbout Twine
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