Overview
Direct message the job poster from Twinkl Educational Publishing
We're searching for a dynamic Country Manager with a strong educational background who can position Twinkl as the leading expert in education resource provision in New Zealand. You'll be well-connected in the education sector, passionate about supporting educators, and adept at leading teams.
Twinkl is committed to educators' ongoing professional development and is dedicated to providing innovative resources that empower educators and enhance learning outcomes. In this role, the Country Manager will lead the development and execution of the country-specific strategy, leveraging Twinkl's expertise and cultural and educational market knowledge to shape the educational landscape and forge strategic partnerships that enrich the learning experience for educators. You will also manage the P&L for your specific market, ensuring strategic growth and financial health.
Key Responsibilities
Country Strategy & Thought Leadership :
- Lead the development and execution of the country-specific strategy, leveraging cultural and educational market knowledge
- Develop and execute strategic plans to achieve business objectives and maintain Twinkl's position as a market leader
- Act as a thought leader for your country, representing Twinkl's vision and values while also providing insights on the specific needs and trends of the local market
- Oversee the development of country-specific content lines, working in collaboration with ECLs where relevant
- Act as the primary point of contact for all in-country government initiatives
Business Growth & Performance :
Manage the Profit and Loss (P&L) for your specific marketAchieve revenue targets, new customer acquisition goals, and other key performance indicatorsMonitor market trends, identify opportunities, and make data-driven decisions to drive growthProvide regular reporting on market performance and progress towards business objectivesLiaise with the central Strategic Partnerships team for strategic partnership opportunitiesProactively identify, establish, and manage micro-partnerships with local organisations, educational institutions, and other relevant entities to expand Twinkl's reach and impact. Work closely with the relevant teams to support those micro-partnershipsLeverage strategic partnerships to exchange expertise, create resources, and enrich the educational landscapeTeam Leadership & Cross-Functional Collaboration :
Lead and inspire a team, fostering a culture of collaboration, innovation, and excellenceLiaise with centralised Production and Marketing teams to ensure alignment and effective execution of the country strategyCollaborate cross-functionally with internal teams to ensure alignment and effective execution of country-specific strategies and initiativesCollaborate with the Product team to optimise the user journey, including navigation and pricing strategiesWhere appropriate, collaborate closely with our B2B team to ensure widespread adoption and penetration of school memberships across your countrySupport the B2B team in increasing paid user acquisition from schoolsProvide market insights to the B2B team, highlighting the value proposition for schoolsWork closely with the B2B team to develop school-specific content linesTo succeed in this role, you will have a combination of the following :
Thorough knowledge of the targeted education market and customer needsGood knowledge of marketing best practicesStrong commercial skills and strategic leaderExperience teaching, ideally as part of the Senior Leadership Team (SLT)Entrepreneurial mindset with a proactive approach to problem-solvingStrong decision-making skills and ability to seize opportunitiesExcellent leadership and team management skills, with the ability to inspire and motivate teams to achieve excellenceExcellent interpersonal and communication skills, with the ability to build strong relationships with stakeholders at all levelsPassion for education and a commitment to Twinkl's mission of supporting those who teachSeniority level
Mid-Senior levelEmployment type
Full-timeJob function
MarketingIndustries
Primary and Secondary Education and Technology, Information and Media#J-18808-Ljbffr
