Talent.com
Marketing Operations Lead
Marketing Operations LeadAutohive • Wellington, Wellington, New Zealand
Marketing Operations Lead

Marketing Operations Lead

Autohive • Wellington, Wellington, New Zealand
30+ days ago
Job description

We're seeking a forward-thinking Marketing Operations Lead to help our creative team work smarter through strategic systems design and AI orchestration. In this evolving role, you'll initially design and implement the processes that connect our innovative marketing vision with practical execution, working closely with our AI developer interns to create automation solutions. As our AI capabilities mature, your role will evolve toward strategic orchestration, governance, and continuous innovation of our marketing operations ecosystem.

What You'll Do :

Initial Phase : Marketing Process Design & Implementation (30%)

  • Create clear, practical workflows that take marketing initiatives from concept to completion
  • Identify repetitive tasks and processes that can be automated through our AI developer interns
  • Develop specifications and requirements for AI-powered marketing tools
  • Implement and refine systems to ensure our creative work gets executed efficiently
  • Build templates and frameworks that make marketing execution more consistent

Performance Tracking & Analysis (20%)

  • Set up practical measurement systems to track how our marketing initiatives perform
  • Create dashboards and reports that provide actionable insights
  • Analyze marketing data to identify strategic patterns and improvement opportunities
  • Develop attribution models to accurately measure marketing impact
  • Design experiments to test new marketing approaches and validate hypotheses
  • AI Orchestration & Governance (20%)

  • Design the ecosystem of how multiple marketing AI agents interact effectively
  • Create quality control systems to monitor and ensure excellence in AI outputs
  • Develop exception handling processes for when AI encounters novel situations
  • Establish governance frameworks for appropriate AI decision-making boundaries
  • Continuously evaluate AI performance against business objectives
  • Human-AI Collaboration Design (15%)

  • Create optimal collaboration models between our creative team and AI systems
  • Design interfaces that make AI capabilities accessible to non-technical team members
  • Identify which aspects of marketing truly require human judgment versus AI execution
  • Develop feedback loops that help AI systems learn from human expertise
  • Train team members to effectively direct and work with AI systems
  • Strategic Evolution & Innovation (15%)

  • Identify emerging opportunities to enhance marketing effectiveness
  • Restructure systems as marketing channels and tactics evolve
  • Create integration points between marketing and other business functions
  • Evaluate new technologies for potential marketing application
  • Ensure marketing operations align with evolving business strategy
  • Essential Qualifications :

  • 2-5 years of experience in marketing operations, campaign management, or similar roles
  • Strong organizational skills with the ability to create order from creative chaos
  • Expert-level HubSpot user
  • Experience implementing or improving marketing processes
  • Comfort with marketing metrics and data analysis
  • Excellent communication skills, particularly in making complex ideas actionable
  • Interest in marketing technology and AI automation solutions
  • Personality Traits & Working Style :

  • Strategic systems thinker who can design holistic solutions
  • Adaptable with demonstrated learning agility as technologies evolve
  • Naturally organized with a knack for creating structure
  • Analytical thinker who enjoys solving practical problems
  • Comfort with continuous evolution of responsibilities and technologies
  • Ability to bridge creative, technical, and strategic conversations
  • Future-Focused Capabilities :

  • Ability to anticipate how roles and processes will evolve with increased automation
  • Intellectual curiosity about emerging marketing technologies and approaches
  • Comfort with ambiguity and continuous change in marketing operations
  • Systems thinking that identifies complex interactions and second-order effects
  • Vision for how human creativity and AI capabilities can optimally complement each other
  • Bonus Qualifications :

  • Experience working with developers or technical teams
  • Background in digital marketing campaign execution
  • Familiarity with project management methodologies
  • Knowledge of marketing automation tools
  • Experience in a fast-paced creative environment
  • You'll play a crucial and evolving role in a dynamic marketing team where your organizational and strategic strengths will be highly valued. Initially, you'll create the systems that ensure effective execution, working with AI developer interns to build automation solutions. As our AI capabilities mature, your role will evolve toward orchestrating our marketing technology ecosystem, identifying new opportunities, and ensuring our human-AI collaboration creates maximum impact. If you're excited by the challenge of not just implementing systems but continuously evolving them in an AI-enabled world, this role offers unique growth opportunities.

  • Work at the cutting edge of AI-powered Marketing—leveraging automation to scale growth.
  • A lean, high-impact team where every decision ties to business performance.
  • Opportunity to own strategy and execution, without endless red tape.
  • Competitive salary and strong career growth opportunities.
  • If you're ready to build and scale marketing with AI while driving real-world engagement, we want to hear from you.

    #J-18808-Ljbffr

    Create a job alert for this search

    Marketing • Wellington, Wellington, New Zealand

    Related jobs
    Regional Safety Operations specialist

    Regional Safety Operations specialist

    Veolia • Wellington, NZ
    Veolia Australia & New Zealand is the only global company to provide a full range of environmental services in the fields of water, waste management and energy solutions.With the global experti...Show more
    Last updated: 30+ days ago
    Regional Marketing Manager - CGA, USA

    Regional Marketing Manager - CGA, USA

    Crimson Education • Wellington, Wellington, .NZ
    Quick Apply
    At Crimson Global Academy, we unlock our students' limitless potential, together, for extraordinary futures.We're a leading online education provider helping students achieve their academic goals a...Show more
    Last updated: 30+ days ago
    Major Fill Operations Specialist

    Major Fill Operations Specialist

    Woolworths Supermarkets • Wellington Central, Wellington, NZ
    Manage and maintain process flow for an assigned workstream.Collaborate closely with your Team Leader and 'swarm' to ensure efficiency. Ensure uninterrupted process completion and strict adherence t...Show more
    Last updated: 30+ days ago
    Operations Lead

    Operations Lead

    Datacom • Wellington, Wellington Region, NZ
    Quick Apply
    Datacom works with organisations and communities across Australia and New Zealand to make a difference in people’s lives and help organisations use the power of tech to innovate and grow.The Operat...Show more
    Last updated: 5 days ago
    Work, Study & Travel Programme : Work in Greece & study in France!

    Work, Study & Travel Programme : Work in Greece & study in France!

    theHRchapter • Wellington, Wellington, .NZ
    Quick Apply
    Your Strategic Partner for HR, Payroll & Headhunting Solutions.Work, Study & Travel Programme in Europe! 🌍.Work in 5-star hotels in Greece & study in France! 🇫🇷 🇬🇷. About this International Pro...Show more
    Last updated: 29 days ago
    Product Manager • Health & wellness (Relocation to Vietnam)

    Product Manager • Health & wellness (Relocation to Vietnam)

    Elfie • Wellington, Wellington, .NZ
    Quick Apply
    Shape The Future of Global Health, from Vietnam 🇻🇳.At Elfie, we’re not just building a health tracking mobile app.We’re changing how people manage their health worldwide.If you're looking for a m...Show more
    Last updated: 30+ days ago
    Senior Marketing Specialist - SMARTLY

    Senior Marketing Specialist - SMARTLY

    Datacom • Wellington, Wellington Region, NZ
    Quick Apply
    A bit about Smartly, a Datacom Company.We exist to make it simpler for Kiwi businesses to look after their people.We’re known as the simple way to sort your payroll for over 20,000 businesses.Our s...Show more
    Last updated: 30+ days ago
    Replenishment Operations Specialist

    Replenishment Operations Specialist

    Woolworths Supermarkets • Wellington, NZ
    Manage and maintain process flow for an assigned workstream.Collaborate closely with your Team Leader and 'swarm' to ensure efficiency. Ensure uninterrupted process completion and strict adherence t...Show more
    Last updated: 15 days ago