Senior copywriter, Creative Services

Join to apply for the Senior copywriter, Creative Services role at IAG

We’re on the hunt for a Senior Copywriter who’s passionate about crafting smart, personalised content that connects. In this creative services role, you’ll be the voice behind three of NZ’s most trusted brands — State, AMI, and NZI — delivering compelling copy across eDMs, push notifications, SMS, digital ads, and customer journeys.

You’ll collaborate with designers, data experts, and marketers to create acquisition and retention messaging that drives growth. From campaign storytelling to simplifying technical and regulatory content, you’ll make every word count.

You’ll also manage agency relationships, uphold brand tone, and use AI tools to support scalable personalisation. If you love writing with purpose and creating content that resonates, we’d love to hear from you.

This is a one-year fixed term opportunity based in Tamaki Makaurau (Auckland).

Ōu Pūkenga | About You

What you bring to the role :

• 4+ years of proven experience as a creative copywriter in an agency or in-house creative team.
• A degree or diploma in a relevant field such as copywriting, communications, or creative writing.
• Strong ability to translate technical or financial content into clear, engaging, and legally sound messaging.
• Experience in digesting data and creating personalised below the line content to drive acquisition and retention.
• A sharp eye for tone, with a track record of maintaining distinct brand voices across multiple platforms.
• Familiarity with Figma and a collaborative approach to working with designers.
• Excellent research skills to support accurate and insightful content creation.
• Strong relationship management skills, with the ability to create positive and productive relationships with key teams and stakeholders.
• Exceptional time management and organisational skills to juggle multiple projects and deadlines with ease.

Applications close Wednesday, 15 October 2025 at 11 : 59 p.m.

Mō mātou | About us

IAG is the largest general insurance group in Aotearoa New Zealand and Australia. We’re also a tech and research facility, a hub for climate change experts and a centre of resilience design. We chat over coffee with customers, advocate for them in the corridors of Parliament and back them up in the community when life’s moments hit hardest.

You’ll know our brands – AMI, NZI, State Insurance, NRMA Insurance, CGU, WFI and ROLLiN’ to name a few. Together they turn our IAG purpose of making your world safer into action by helping, supporting ambitions and making insurance accessible.

We acknowledge Tāngata Whenua in Aotearoa and are committed to growing Māori prosperity and well-being in Aotearoa through He Rautaki Māori (IAG’s Māori Strategy).

We celebrate unique viewpoints shaped by life experiences, cultures and passions. We expand careers, genuinely connect with community, lead with a powerful purpose and celebrate what makes you individual. We're committed to being a safe and supportive workplace for all our employees. We do this because we’re ready for you. Apply today.

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