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Account Based Marketing Manager

FederatoWorkFromHome, Taranaki, New Zealand

19 hours ago

Job description

Overview

Federato is on a mission to defend the right to efficient, equitable insurance for all. We enable insurers to provide affordable coverage to people and organizations facing today’s issues — the climate crisis, cyber-attacks, social inflation, etc. Our AI / ML-driven platform leverages deep reinforcement learning to help insurance companies optimize risk portfolios, enabling fair and equitable pricing in difficult-to-price areas. Our category-defining RiskOps solution surfaces real-time risk and portfolio insights to improve underwriting decisions and put underwriters back in the driver’s seat.

Role Responsibilities

Design and execute 1 : 1 and 1 : few ABM programs that align to sales goals and influence decision makers across the buyer’s journey. Oversee account selection, account research and planning, and orchestration across multiple marketing channels (email, website, personalized advertising, intent data and events).
Define buyer personas within accounts, crafting messages that align to persona challenges and expected business outcomes.
Coach and align stakeholders across Marketing, Customer Success and Sales to execute on integrated account activation plans.
Partner with content teams to provide campaign customization and tailored thought leadership.
Monitor key performance indicators for ABM programs across multiple tactics and ensure continuous improvement and effectiveness of prospecting and marketing tactics.

Role Requirements

5+ years of experience in ABM / Field Marketing in a B2B environment

Proven track record of managing integrated B2B marketing campaigns using tactics that include webinars, digital advertising, and social media

Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture and engage

Excellent project management skills

A strong team player who thrives in a collaborative environment, with the ability to build relationships with key stakeholders within the marketing and sales teams

Compensation and Benefits

Our cash compensation amount for this role is targeted to $135,000 to $145,000. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above. Total compensation package does include stock options, benefits and additional perks.

Culture and Equal Opportunity

Here at Federato, culture fit is essential. We move fast, listen to our users, solve problems with a first principles approach, value learning, and enjoy what we do. We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender expression, sexual orientation, age, marital status, veteran status or disability status. We will provide reasonable accommodation to individuals with disabilities to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation at

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Account Manager • WorkFromHome, Taranaki, New Zealand