Brand Coordinator

We’re L’affare – Wellington’s original coffee business, born in 1990 out of a love for espresso. It all started at our café and HQ on College Street, and 30 years later, we’re still proudly there. Over the years, we’ve grown into a full‑scale roastery in Mt Cook, fuelling New Zealand’s coffee culture one cup at a time.

Our people make us who we are today. We’re a mixed bunch of creative, industrious, adventurous humans, all with a great love for serving NZ the freshest and best coffee possible.

Why join us as our Brand Coordinator?

Working with us means you will be part of a bigger coffee business that offers the stability and reputation of a long‑standing company coupled with the dynamic nature and agility of smaller business units.

Working in close partnership with our GM of L’affare, and the wider marketing team, you will play a key role in driving our day‑to‑day marketing activities. This position offers broad exposure across the marketing spectrum, from overseeing our retail marketing initiatives including assisting with retail events and coordinating promotional campaigns, to managing our social media channels and supporting café marketing initiatives – to name a few. It’s a dynamic opportunity to build hands‑on experience while contributing to projects that shape our brand presence.

Responsibilities

• Drive day‑to‑day marketing activities.
• Oversee retail marketing initiatives, including assisting with retail events and coordinating promotional campaigns.
• Manage social media channels.
• Support café marketing initiatives.
• Build hands‑on experience while contributing to projects that shape our brand presence.

About you

While the role is primarily focused on coordination, we are looking for a marketer who can connect the dots, see the bigger picture, and ensure that every activity aligns with our long‑term goals. We’re looking for someone who can balance both a commercial and creative lens, who pushes boundaries and makes things happen. Ideally, you’ll have 2+ years experience in brand coordination, marketing, or a related field. You’re eager to learn, a strong communicator and confident in voicing your opinions to help shape the team’s direction.

Qualifications

What’s on offer?

Joining a coffee business like L’affare opens the door to exciting learning opportunities. You’ll have the chance to explore the fascinating world of coffee, deepen your knowledge, and immerse yourself in the rich heritage and expertise that define our brand.

We pride ourselves on offering a flexible work environment that supports both professional and personal growth. Our commitment to your development includes career progression opportunities and a strong focus on wellbeing. As part of this, we provide ‘recharge leave’ – five additional days each year dedicated to rest, reset, and refuel. And of course, you’ll enjoy the perks of coffee on tap and beans to take home, keeping you connected to the craft we’re passionate about.

Take the next exciting step in your career with us. Apply now!

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