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Category Analyst
Category AnalystMars, Incorporated • WorkFromHome, Auckland, New Zealand
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Category Analyst

Category Analyst

Mars, Incorporated • WorkFromHome, Auckland, New Zealand
20 days ago
Job description

Job Description

  • You’ll be at the heart of our insights engine — analysing trends, spotting growth opportunities
  • Mars New Zealand is home to market leading brands such as PEDIGREE® MARS®, SNICKERS®, WHISKAS®, ECLIPSE®
  • Perm Full time role based from our Ellerslie office with hybrid work.

At Mars, we’re a family‑owned business with over $35 billion in global sales — but it’s our people who make us who we are. We’re passionate about our brands, our customers, and the incredible team that brings it all to life.

We’re now looking for an exceptional Category Analyst

to join our highly engaged Category Team in Ellerslie, Auckland.

If you love diving into data, uncovering insights, and shaping strategies that make a real impact — this could be your next big move.

About the Role

As our Category Analyst, you’ll be at the heart of our insights engine — analysing trends, spotting growth opportunities, and helping our customers (and their shoppers!) win.

You’ll work closely with the Category Strategy Manager and Category Manager, supporting key initiatives like range reviews, planograms, and category vision development.

Your mission?

To turn data into actionable insights that fuel growth across our Snacking, and Food segments.

What You’ll Be Doing

  • Analyse segment, customer, and channel trends to identify future growth opportunities and provide clear, impactful recommendations.
  • Deliver insightful reporting and analysis to support category leadership — and help us move toward reporting automation and predictive analytics.
  • Partner with the Category Strategy Manager to uncover shopper and customer trends, quantifying growth drivers to inform priorities.
  • Support the Category Manager with in‑store analysis and “test & learn” initiatives using tools like Nielsen, Quantium, and Dunnhumby.
  • Conduct range and assortment analysis for customer range reviews and build planograms using key Mars tools like PQA, MMH, and PICOFS.
  • Collaborate across Sales, Marketing, and Category teams to deliver strategies that drive sustainable growth and stronger partnerships.
  • What You’ll Bring

  • A knack for turning complex data into clear, compelling stories.
  • Strong analytical skills and confidence working with multiple data sources.
  • Proficiency in Microsoft Excel and experience with retailer or data management tools.
  • A relevant tertiary qualification (e.g. Statistics, Finance, or Marketing).
  • Curiosity, creativity, and a collaborative spirit — you love problem‑solving and bringing people together around data‑driven insights.
  • Why Mars?

  • Be part of a supportive, fun, and high‑performing team that’s passionate about what they do.
  • Work with iconic brands and shape the way we show up in‑store and online.
  • Enjoy flexible working, global career opportunities, and a company that genuinely cares about your wellbeing and growth.
  • Make an impact in a business that’s driven by purpose and powered by people.
  • Ready to shape the future of snacking, pet, and food categories with Mars?

    Internal applicants : This role has been graded as a B4 opportunity, please ensure that you discuss your application with your line manager prior to applying including obtaining their endorsement.

    Applications close : Sunday 23rd of November, 2025

    #J-18808-Ljbffr

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    Analyst • WorkFromHome, Auckland, New Zealand

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