Content Creator – UGC App Videos

This role involves producing a series of short, user-generated content (UGC) style videos to introduce a mobile app. The videos will emulate the authentic, live feel of Reels or TikTok, focusing on real-time app usage and highlighting key features directly on a mobile device. The creator will work from provided scripts and reference materials, ensuring each video variation resonates with different target audiences, including both crypto-savvy users and beginners. A brief Zoom call may be scheduled to discuss the creative approach and style. The final deliverables will include both raw and edited footage, with each video lasting up to 25 seconds. The ideal candidate is comfortable on camera, can deliver content in a natural and engaging manner, and is able to adapt their style to suit various audience segments.

Deliverables

• Produce multiple short-form UGC-style videos (up to 25 seconds each) introducing the mobile app
• Showcase real app usage on a mobile device, navigating through key screens and features
• Deliver both raw and edited video files for each variation
• Incorporate provided scripts and reference content into each video
• Adjust delivery and tone to suit different audience segments (crypto-experienced and beginners)
• Participate in a short Zoom call to align on creative direction and style
• Ensure all content is shot without green screen unless otherwise discussed

Requirements

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