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Social Media Marketing Specialist
Social Media Marketing SpecialistTwine • WorkFromHome, Hawke's Bay, New Zealand
Social Media Marketing Specialist

Social Media Marketing Specialist

Twine • WorkFromHome, Hawke's Bay, New Zealand
30+ days ago
Job description

Join to apply for the Social Media Marketing Specialist role at Twine.

This role focuses on elevating a personal brand through strategic social media content creation and branding consultation. The selected expert will collaborate remotely to develop a cohesive online presence, craft engaging content, and provide guidance on optimizing social media profiles. The project may also involve editing short‑form video content such as reels, ensuring all materials align with the desired brand identity. The consultant will help estimate the time and resources required to achieve the project’s objectives, offering tailored recommendations for growth and engagement.

Deliverables

  • Develop a comprehensive social media branding strategy tailored to the personal brand’s goals and target audience
  • Create and curate engaging content for various platforms, including posts, stories, and reels
  • Edit and optimize short‑form video content to enhance reach and engagement
  • Provide actionable recommendations for profile optimization and audience growth
  • Advise on content scheduling, platform selection, and best practices for personal branding
  • Deliver a project timeline and resource estimate for successful execution

Requirements

  • Proven experience in social media branding and content creation, preferably for personal brands or influencers
  • Strong understanding of current social media trends, algorithms, and platform‑specific best practices
  • Proficiency in video editing tools for reels and short‑form content (e.g., Adobe Premiere Pro, CapCut, or similar)
  • Excellent written and visual communication skills
  • Ability to work independently and remotely, managing project timelines effectively
  • Creative mindset with a keen eye for detail and brand consistency
  • Experience providing strategic consultation and actionable insights for social media growth
  • About Twine

    Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

    Our Mission

    Twine’s mission is to empower creators and businesses to thrive in an AI‑driven, freelance‑first world.

    Seniority level

    Mid‑Senior level

    Employment type

    Contract

    Job function

    Marketing

    Industries

    Marketing Services

    Location : Christchurch, Canterbury, New Zealand. Salary : $55,000.00 - $125,000.00.

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    Marketing Specialist • WorkFromHome, Hawke's Bay, New Zealand

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