Head of Marketing

About Us

ChowNow is one of the leading players in off-premise restaurant technology. As takeout becomes a vital revenue stream for independent restaurants, our platform helps owners focus on what they do best—serving great food—by offering solutions across the entire digital dining experience. From building branded websites and mobile apps, to powering online orders, managing menus, consolidating delivery, and running targeted marketing, we give restaurants the tools to grow on their own terms.

We support over 20,000 restaurants across North America , helping process $1B+ in gross food sales while saving our partners over $700M in third-party commission fees . Through our white-label ordering solutions, a growing demand network (including Google, Yelp, Apple, and Snap), and a diner-friendly marketplace, we empower independent restaurants to own their customer relationships and avoid inflated pricing and fees charged by 3rd party delivery apps like Uber and Doordash.

Founded in 2012, we’ve navigated rapid growth and transformation—from startup roots through the pandemic boom—and are now beginning an exciting new era under our CEO, Kanika Soni . As we evolve with new leadership and cutting-edge tools, we’re deepening our commitment to helping local restaurants thrive in the digital economy.

About the Position

As the Head of Marketing, you will own our demand generation and pipeline engine —the heartbeat of our revenue organization. You will drive predictable, scalable pipeline growth across paid, organic, and partner channels , ensuring marketing is the #1 source of revenue. While you develop and elevate the current team with clear roles, goals, and KPIs, you will instill a data-driven , test-and-learn culture grounded in performance metrics.

You’ll be both strategic architect and hands-on builder , working alongside the heads of Paid, Organic, Lifecycle and Product Marketing under your organization to deliver full-funnel performance.

Reports to the Chief Revenue Officer. Will directly manage a multi disciplined team of ~8.

This is a remote role based in the United States. Please note : ChowNow is not eligible to employ in every state and the recruiting team will confirm location and eligibility before moving past initial stages.

You Should Apply If You

You put restaurants first. You deeply understand the importance of local restaurants and put them at the center of everything you do. You aim to help them not only survive but thrive.

You celebrate diversity. You recognize that diversity and inclusivity matter. You’re committed to progress, which means everyone gets the support and resources they need, no matter who they are. You have an ability to listen to other team members\' ideas and can thrive in an environment that embraces individuality. Everyone’s voice counts.

You raise your hand. You consistently go above and beyond what is asked of you. You help your peers accomplish their tasks while also excelling at accomplishing your own. When you have a smart idea, you raise your hand and share it.

You keep reaching. You set clear ambitious goals. You don’t allow yourself to become complacent with where you’re at and what you’ve done, so you seek out new opportunities and challenges.

Responsibilities Include

• Pipeline Ownership
• Own marketing-sourced pipeline generation targets (MQL → SQL → Opportunity → Closed Won)
• Partner with Sales to hit coverage ratios and drive pipeline velocity
• Present monthly and quarterly pipeline performance directly to CRO & CFO
• Build forecasting and attribution models that clearly connect marketing activity to revenue
• Demand Generation, Lifecycle and Content Strategy
• Architect and own the integrated demand engine—across paid, organic, partner, and emerging channels
• Develop and execute multi-channel acquisition campaigns that deliver quality at volume
• Lead the monthly promotion and campaign calendar, ensuring alignment with Sales, Product, and CX
• Design conversion experiments to optimize lead-to-opportunity rates
• Manage agency and platform partners with clear ROI accountability
• Optimize the lead nurture funnel through a strong lifecycle strategy
• Lead content marketing through blog strategy, events and webinars
• Paid & Organic Growth
• Oversee dedicated leads for Paid Growth and Organic Growth (SEO, content, lifecycle)
• Set channel-level pipeline goals and ROAS / CAC benchmarks
• Reallocate spend and priorities dynamically based on performance and seasonality
• Build out new growth channels(community, partner co-marketing, referral programs)
• Sales Partnership
• Align closely with Sales leadership and SDR team to drive speed-to-lead, follow-up rigor, and feedback loops
• Define lead acceptance criteria and hold teams accountable for conversion
• Partner with enablement on campaign follow-up, objection handling, and content utilization
• Create transparency between Sales & Marketing through weekly pipeline reviews
• Systems & Measurement
• Overhaul attribution and funnel visibility across Salesforce, Marketo, and Iterable
• Implement a reliable lead scoring model to prioritize quality
• Build real-time dashboards for campaign and pipeline performance
• Audit and optimize the Martech stack to ensure scalability and automation

You Should Apply If You (continued)

About Our Benefits

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties and skills required.

As one of ChowNow’s core values, “Celebrates Diversity”, we are committed to an inclusive and diverse work environment. ChowNow is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. We are committed to developing a barrier-free recruitment process and work environment, if you require any accommodation, please let us know at your earliest convenience and we’ll work with you to meet your accessibility needs.

Information Regarding Recruiting Scams : ChowNow does not engage in outreach to prospective candidates by text message about employment opportunities, interviews, or employment offers, and we do not make job offers after only one interview. ChowNow does not ask candidates to submit sensitive personal information (Passport details, banking information, etc.) as part of the interview process. ChowNow employment offers are made by a ChowNow Talent Acquisition team member with a @chownow.com email address only. ChowNow does not ask candidates to provide funds to the company for onboarding, equipment, or supplies. If you receive an employment inquiry or employment offer from a non @chownow.com email address, consider it spam.

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