Freelance Marketing (Remote)Twine • WorkFromHome, Auckland, New Zealand

Freelance Marketing (Remote)

Twine • WorkFromHome, Auckland, New Zealand

8 days ago

Job description

Overview

This role focuses on driving the marketing and branding efforts for a software project, aiming to establish a strong market presence and support the development team. The successful candidate will be responsible for creating and executing marketing strategies tailored to the software industry, ensuring the product reaches its target audience effectively. This is a remote, project-based opportunity with the potential for future collaboration based on performance and project outcomes.

Deliverables

Develop and implement a comprehensive marketing plan for the software product
Conduct market research to identify target audiences and competitive positioning
Create engaging content for digital channels, including social media, blogs, and email campaigns
Manage branding initiatives to enhance product visibility and reputation
Monitor and analyze campaign performance, providing actionable insights for optimization
Collaborate with the development team to align marketing strategies with product features and updates

Requirements

Proven experience in digital marketing, preferably within the software or technology sector

Strong understanding of branding principles and digital marketing channels

Ability to develop and execute strategic marketing plans

Proficiency in content creation, social media management, and analytics tools

Excellent communication and organizational skills

Strategic mindset with the ability to work independently and remotely

Availability for a single project with potential for follow-up work

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike,ine enables companies to scale their teams globally.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.

Seniority levelEntry level

Employment type

Contract

Job function

Marketing

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Marketing Remote • WorkFromHome, Auckland, New Zealand

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