Principal Software Engineer

COMPANY DESCRIPTION

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.

Designation : Principal Software Engineer (Ad Platforms)

RESPONSIBILITIES

We are seeking a highly skilled Principal Software Engineer with expertise in Ad Platforms to design, build, and optimize advertising technology solutions that power scalable, data-driven digital media products. The ideal candidate has strong full-stack development experience, knowledge of advertising ecosystems (programmatic, DSPs, SSPs, ad servers, etc.), and a passion for building performance systems that drive measurable business outcomes.

Key Responsibilities

Development & Engineering

• Design, develop, and maintain full-stack applications for ad delivery, targeting, reporting, and optimization.
• Build scalable APIs and services to integrate with ad servers, DSPs, SSPs, and data providers.
• Develop and maintain web-based dashboards, campaign management tools, and analytics platforms.
• Analyze, troubleshoot, and optimize ad solutions for efficiency and performance.

AdTech-Specific

Collaboration

QUALIFICATIONS

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