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Programmatic Planning Director
Programmatic Planning DirectorCampfire Recruitment • WorkFromHome, Auckland, New Zealand
Programmatic Planning Director

Programmatic Planning Director

Campfire Recruitment • WorkFromHome, Auckland, New Zealand
4 hours ago
Job description

ABOUT THE ROLE

This role sits at the heart of the planning team where you take full ownership of digital performance strategy. Created through strong client and agency growth, it suits someone confident leading senior conversations, shaping multi‑channel direction and guiding how performance best supports broader planning outputs.

You partner directly with clients, present strategic recommendations, and work closely with Activation Specialists to ensure delivery meets the vision you set. With no people management responsibilities, your focus stays on strategy, performance frameworks and providing clarity for both clients and internal teams.

  • Lead performance strategy across search, social and programmatic
  • Act as the primary client facing performance specialist
  • Guide optimisation direction and align delivery to strategic goals
  • Present insights, recommendations and long‑term direction to senior stakeholders

ABOUT THE COMPANY

This high‑performing media agency is recognised as a market leader, known for its award‑winning work, rapid growth over the past few years, and strong capability across data, digital marketing and customer experience. They partner with a large portfolio of nationally recognised and global brands and operate a collaborative, people‑first culture with flexible work options, a weekly work‑from‑home day, wellbeing initiatives and long‑term benefits that reward commitment and growth.

  • One of NZ’s top media agencies with strong growth
  • Award‑winning team delivering advanced media and data work
  • Collaborative team spanning media, data, CX and activation
  • Mix of global and national clients across exciting categories
  • BENEFITS

  • One WFH day per week
  • Flexible work options
  • Modern central office
  • Wellbeing initiatives
  • SKILLS & EXPERIENCE

    This role suits someone who thrives in client facing conversations and enjoys shaping digital performance direction. It will appeal to someone from a media agency background who understands performance channels deeply and is ready for a more influential, planning‑led remit.

  • Strong performance media experience within a media agency
  • Confident leading conversations with senior client stakeholders
  • Ability to build performance frameworks and guide Activation Specialists
  • Comfortable managing high‑value, multi‑channel portfolios
  • Strong capability across tools such as Google Ads, Meta Ads Manager and DV360
  • HOW TO APPLY

    The easiest way to apply is by submitting your profile through this website. Alternatively, feel free to send your CV or LinkedIn profile directly to us at @campfirerecruitment.co.nz. If you’re not actively job hunting but are intrigued by this opportunity, we’d love to have a completely confidential chat with you.

  • Salary Range : $120,000 - $150,000 + 1 Day WFH
  • Recruiter : Amelia Cranfield
  • Job ID :
  • EEO STATEMENT

    Campfire Digital Recruitment embraces diversity. We promote the benefits of diversity in all our business activities and maintain a culture that reflects this belief. We welcome applications from all members of society, irrespective of age, disability, sex, sexual orientation, colour, race, nationality, ethnic or national origin, religion, or belief.

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    Planning • WorkFromHome, Auckland, New Zealand

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