Brand Manager - Beer

Join Our Team as a Brand Manager – Beer Brands at Hancocks Family Merchants

Are you passionate about premium beverages and innovative drink solutions?

Hancocks Family Merchants is looking for a dynamic and creative Brand Manager to lead several of our beer brands.

Auckland, New Zealand

About the Role

As Brand Manager, you will lead the development and execution of strategic marketing initiatives across our premium beer portfolio.

Working in close partnership with our marketing, sales, category, and advocacy teams, you'll drive brand growth, elevate market visibility and foster deeper engagement with both consumers and customers.

Key Responsibilities

Develop and implement strategic marketing plans for the beer brands within your portfolio

Collaborate with the wider beer marketing team to create and execute world-class category promotions

Manage brand positioning, advertising campaigns, and promotional activities across multiple channels

Analyse market trends, competitor activity, and consumer insights to identify growth opportunities

Build and maintain strong relationships with key stakeholders, including suppliers, agencies, and internal teams

Manage the profitability and performance of each brand in your portfolio, ensuring alignment with business objectives

Lead the development of brand assets and ensure consistency across all touchpoints

Manage new product development and go-to-market strategies in collaboration with category and sales teams

Manage budgets and ensure efficient allocation of resources to maximise ROI

Represent the beer brands within your portfolio at industry events, trade shows and internal presentations

Qualifications

Proven experience in brand management, ideally within the beverage or FMCG industry

Strong understanding of marketing principles, shopper marketing, and consumer behaviour

Demonstrated commercial acumen with experience managing budgets and delivering measurable results

Excellent communication, presentation, and interpersonal skills across diverse teams and stakeholders

Creative thinker with a passion for developing innovative, insight-driven marketing strategies

Experience working with external agencies, suppliers and media partners

Strong analytical skills with the ability to interpret data and translate insights into actionable plans

Understanding of brand positioning and portfolio management

Degree in Marketing, Business, or a related field (preferred but not essential)

Why Join Us?

At Hancocks Family Merchants, we are committed to excellence and innovation.

You will have the opportunity to work with a passionate team and make a significant impact on our brand's success.

We offer a competitive salary, comprehensive benefits, and a supportive work environment.

If you are ready to take your career to the next level and be part of a leading company in the beverage industry, apply today.

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