Marketing Specialist

Overview

Remote‑first (Auckland preferred; optional hybrid in Auckland or Wellington). Award‑winning SaaS start‑up founded by the creators of Xero. Grow fast : Own projects, grow your skills, and help bring our marketing to life.

About Upstock

Upstock is a multiple award‑winning SaaS start‑up founded by the creators of Xero. Our digital ordering platform is transforming how thousands of wholesale food & beverage businesses operate across New Zealand and Australia. We automate their manual ordering, eliminate inefficiency, and strengthen trading relationships. As we scale, we need a Marketing Specialist to help tell that story.

About the role

As the Marketing Specialist at Upstock, you’ll work closely with the Head of Marketing to bring bold ideas to life through compelling campaigns and standout content. This is a hands‑on role where you’ll be creating, experimenting, and executing every day, from crafting content that truly resonates with our customers to running campaigns that spark awareness, generate leads, and fuel our growth. You’ll be right in the action, owning meaningful projects and seeing the real impact of your work unfold fast. We’re a fast‑growing business looking for someone who’s hungry to learn, ready to jump into new challenges, and excited to stretch and grow their marketing skills with us.

Your responsibilities

• Champion our customers : Get to know our customers and share their stories through great content.
• Execute content plans : Plan and create blogs, customer stories, emails, and website copy that supports the buyer journey.
• Drive social media & campaigns : Create standout social content and own campaigns from start to finish.
• Own webinars : Plan, promote, and deliver webinars while supporting other campaigns with content.
• Analyse & optimise : Track performance, interpret insights, and inform next steps.
• Adapt & innovate : Take on new marketing initiatives and dive into a variety of marketing projects, learning and experimenting as we grow together.
• Collaborate externally : Work with video and design contractors as needed.

What you will bring

You’ll thrive if you

Why join Upstock?

Apply

Apply now with your CV and a cover letter sharing why this is the role for you. This is a content‑creation role, so we’d love to see your individual writing style. Please share your current location in your cover letter. Please note you must have valid New Zealand work rights and be New Zealand‑based to apply. No set close date – once we find our star, we’re done. Don’t miss out!

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