Key Accounts Executive / Assistant Manager (Fmcg)

Key Accounts Executive / Assistant Manager (FMCG)

We are looking for a proactive and organized Key Account Executive to support our business in Modern Trade (MT) channels in Singapore.

This role plays a key part in managing and growing relationships with strategic retail customers.

The ideal candidate will be responsible for driving seamless execution of business plans, promotional activities, and operational excellence across assigned accounts, working closely with internal teams and retail partners to deliver growth and in-store success.

Key Responsibilities

Account Management & Customer Support

Support the Key Account Manager in implementing customer business plans and promotional calendars across the key accounts.

Work closely with Op team and in-store merchandisers to drive sales and visibility initiatives.

Maintain accurate and up-to-date records of pricing, trading terms, product listings, and promotional agreements including expansion listings.

Customer Relationship Management

Serve as a day-day contact for assigned customers, ensuring effective communication and timely support.

Build strong relationships with key retail stakeholders to support growth, execution excellence, and service quality.

Assist in the onboarding and management of new store groups or retail accounts.

Sales Operations & Execution

Monitor sales performance, stock availability, and promotional effectiveness to support decision-making and demand planning.

Coordinate closely with supply chain and commercial teams to ensure orders, deliveries, and activations are fulfilled as planned.

Provide input for customer reviews and internal planning meetings based on data insights and market feedback.

Reporting & Administration

Compile and update performance dashboards, trackers, and reports for internal and customer-facing use.

Document meeting minutes and ensure timely follow-up on deliverables and deadlines.

Assist in preparing sales forecasts, account plans, and promotional calendars for review.

Qualifications & Requirements

Bachelor's degree in Business, Marketing, or a related field.

Minimum 1 year of experience in key account management or customer coordination preferably in the FMCG or retail industry.

Have knowledge or past experience in General Trade, Trade / Channel Marketing are welcome too.

Be part of a team, team-based culture.

Strong organizational skills with attention to detail and accuracy.

Proficient in Microsoft Excel and PowerPoint.

Excellent interpersonal and communication skills.

Ability to manage multiple priorities and work effectively in a dynamic, cross-functional environment.

A collaborative mindset with a proactive, problem-solving approach.

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