Brand Manager

1 day ago Be among the first 25 applicants

About Us

Liquorland is a specialist liquor retailer, with over 170 stores nationwide.

We are focused on becoming the most successful, sustainable and responsible liquor retailer in New Zealand through delivering New Zealand's best retail liquor experience – we are great at what we do but there is so much more to achieve!

About the Role

As Liquorland's Brand Manager, you'll be at the heart of shaping "NZ's greatest liquor retail experience."

Working within a future-focused Marketing and Customer Experience team, you'll drive impactful campaigns and initiatives that connect with shoppers and consumers across every touchpoint.

This is your chance to bring creativity and data-driven insights together to elevate one of New Zealand's most trusted retail brands.

12-month fixed term contract

Key Responsibilities

Lead the development and execution of national brand campaigns aligned with the promotional calendar.

Co-manage social media content and engagement to grow customer connection.

Create and deliver targeted email communications to our customer database.

Drive communication projects for new store launches, sponsorships, and sales initiatives.

Support digital and e-commerce activities, ensuring accuracy and impact across platforms.

What We Offer

Free carparking – we've got over 1,000 carparks including 36 free EV plugs

Southern cross health insurance

5% discount at our retail stores (Pak'N'Save, New World and Four Square)

Flexible working options, a day off on your birthday, long service leave

Inhouse learning and development programmes and courses, flu vaccinations, and social network groups (we call them Tribes)

About You

You're a creative storyteller with a sharp eye for detail and a passion for bringing brands to life.

From crafting engaging content to managing digital platforms, you thrive on blending creativity with precision.

You're organised, adaptable, and ready to deliver high-quality work at pace – while staying curious and collaborative every step of the way.

What You'll Bring

Strong written and visual communication skills, with the ability to create compelling stories.

Proficiency in design tools (Photoshop, Canva) and a flair for photography / videography.

Experience with CMS platforms, Mailchimp and digital content management.

A proactive, "can-do" attitude – able to juggle deadlines, think creatively, and embrace new trends.

Relationship-building skills and a collaborative mindset, balanced with independence and initiative amongst agency partners, stores and the internal team.

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