General Manager Grocery

We’re looking for a commercially astute, results driven and influential sales leader with a proven experience in senior FMCG sales roles, to step into the newly created role of General Manager Grocery . This is a critical leadership appointment within our Executive Team NZ, carrying full accountability for the strategic direction, commercial performance, and operational excellence of our Grocery division nationwide. Reporting to our Managing Director NZ, this full-time permanent role is based at our Head Office in Ellerslie, Auckland (with regular domestic travel required).

Part of the Intersnack Group, a global snack food leader operating in over 30 countries, here at Griffin’s Snacks we proudly manufacture locally across multiple sites in New Zealand. Our portfolio includes household favourites such as Griffin’s, Huntley & Palmers, ETA, Nice & Natural, Snackachangi, and Proper Crisps. While globally connected, we remain proudly Kiwi at heart — creating happy snacking moments every day.

The General Manager Grocery opportunity offers the scope to influence the trajectory of the business across all categories and customers, and to be set up for success in role, we’d expect the successful candidate to bring solid FMCG grocery experience, excellent business acumen skills and a leadership style that naturally engages, empowers and takes team on the journey as we focus on delivering our growth aspirations!

What you'll be responsible for

• Leading, engaging and inspiring a high-performing sales team, including 6 direct reports (Business Managers and Regional Field Sales Managers) and wider indirect teams
• Representing the Grocery division at Executive Team level, shaping decisions that impact the entire business
• Partnering closely with the wider commercial business to support delivering key business outcomes
• Developing and executing annual business plans that deliver market share gains, revenue growth, and brand success across NZ’s leading grocery retailers (including responsibility for delivering key grocery sales objectives and revenue targets)
• Managing sales and trade investment to deliver on our targets, across both Branded and Private Label
• Build and strengthen relationships with key retailers, negotiating at the most senior level (including implementing strategies to protect, grow and diversify relationships and value creation)
• Accountability for the strategic directions of sales and operational management of the sales force
• Leading the preparation and presenting of price and promotional strategies, category and NPD reviews and communication to retailers, created to excite customers and consumers alike

What you'll bring to the role?

What can you expect in return?

You can expect a competitive package, supportive working environment where you'll feel engaged and valued, career growth opportunities, flexible working options and a focus on health and wellness to make your workplace more enjoyable – including Birthday Leave, Wellbeing & Volunteer Days!

If you have the experience we are looking for and you’re keen to be part of an internationally owned but locally operated company, we’d love to hear from you! Please apply directly online (and note the details below).

At Griffin’s Snack’s, we value giving our teams the chance to rest and recharge after a busy year. To support this, both our Head Office and Manufacturing sites will be closed for a short period over the festive season. We’ll be working to review applications and provide you an update as soon as possible, however in some instances this may not be until early in the New Year. We appreciate your patience and understanding and wish you a safe and relaxing festive season!

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